A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS TEXTILE IN TIRUNELVELI DISTRICT
DOI:
https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2739Keywords:
Consumer, Buying Behaviour, Product, PothysAbstract [English]
Now a days the consumer buying behaviour is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers. In this article I discussed about the various sections and types of sarees sold in Pothys textile and Guinness record saree and also in this study provide on consumer behavior towards Pothys textile.
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References
SujaR.Nair A text book as “Consumer Behaviour” Himalaya publishing house
R.S.N. Pillai and Bhagavathi A text book as “Marketing Management”
Golden, S. A. R. (2015). Regional Imbalance affecting quality of e-banking services with special reference to Tuticorin District-An Analysis. International Journal of Research, 2(3), 788-798.
Regi, S. B. & S, A. R. G. (2014). “A DESCRIPTIVE STUDY ON THE ROLE OF CONSUMER
PSYCHOLOGY AND BEHAVIOUR IN PRODUCT PURCHASING”. Indian Streams Research Journal, 3
www.pothys.com
www.ask.com
www.wikipidia.com
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