A STUDY ON INVESTMENT IN GOLD AMONG WORKING PEOPLE IN PALAYAMKOTTAI

Authors

  • A. kamilaFathima M.Phil.,SadakathullahAppa College, Palayamkottai, INDIA
  • Dr.A.Hamil Associate Professor of Commerce and Dean of Arts,SadakathullahAppa College, Tirunelveli, INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2738

Keywords:

Culture Of Gold, Investment Behavior In Gold

Abstract [English]

Gold is a metal which has a cultural as well traditional value in avail multi options of investment. In this article, I have focused on investment in gold among working people and try to find out working people’s view towards investment in gold. I took both primary as well as secondary data for this article.

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References

Golden, S. A. R., &Regi, S. B. (2015). Satisfaction of Customers towards User Friendly Technological Services offered by Public and Private Sector banks at Palayamkottai, Tirunelveli

Marketing management, Dr.karunakaran, 2010,page no. 55-76

Marketing management , Philip kotler, Kevin lane keller, A bahamkoshy, mithileshwarjha, 2012, page no 106-128

Marketing, grewal levy, Pearson publication, 2008, page no. 123.

Regi, S. B. & S, A. R. G. (2014). “A DESCRIPTIVE STUDY ON THE ROLE OF CONSUMER

PSYCHOLOGY AND BEHAVIOUR IN PRODUCT PURCHASING”. Indian Streams Research Journal, 3.

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Published

2016-04-30

How to Cite

Fathima, kamila, & Hamil, A. (2016). A STUDY ON INVESTMENT IN GOLD AMONG WORKING PEOPLE IN PALAYAMKOTTAI. International Journal of Research -GRANTHAALAYAH, 4(4SE), 14–20. https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2738