International Journal of Research -GRANTHAALAYAH

A SYSTEMATIC REVIEW OF WEB 2.0 TECHNOLOGIES IN LIBRARY WEBSITES (2010 – 2023)

Dhiru Barman — 2025-09-01

Web 2.0 technologies have reshaped library services by facilitating participatory engagement, user-centered design, and real-time integration. Despite widespread implementation, their impact remains uneven across geographic and institutional contexts. This systematic review examines the adoption and application of Web 2.0 tools in library websites globally, with a focus on trends, evaluation frameworks, barriers to usage, and strategic recommendations. For the study, a PRISMA-2020 guided review was conducted on 29 peer-reviewed articles published between 2010 and 2023. Databases searched for the study included Scopus, LISTA, and Google Scholar. Inclusion criteria required empirical studies focusing on Web 2.0 tools in library environments. It is found that social media platforms had been emerged as the most prevalent tool, followed by blogs, RSS feeds, and multimedia sharing. Content analysis was the dominant evaluation method, supplemented by surveys and mixed-method approaches. Key barriers included infrastructural limitations, digital literacy deficits, absence of formal policies, and low user engagement. In conclusion, Web 2.0 technologies have emerged as powerful catalysts in redefining library services, fostering enhanced interactivity, collaboration, and user-driven content creation. Libraries must transition from passive adoption to active integration of these tools, emphasizing participatory design principles that center user experience.

IMPACT OF HUMOUR ELEMENT OF ADVERTISEMENT IN CONSUMER PURCHASING DECISION

Satheeshkumar Rangasamy — 2025-09-01

Humour has been widely acknowledged as an effective strategy in advertising, capable of capturing consumer attention and shaping their purchasing choices. The impact of humour on customr purchasing decisions is affected by the consumer's involvement or attachment to the product. When promoting a new product, humorous advertisements can capture the consumer's attention and access the consumer's long-term memory better than the non-humorous ones. It's vital to remember that using humour in advertising isn't a one-size-fits-all solution. Different audiences have different tastes and sensitivity to humour. Advertisers must assess the market’s demographic, cultural factors and the suitability of humour in relation to their brand and product. Furthermore, to establish a unified and effective campaign, humour should always connect with the overall advertising message and the intended company image. It is critical to note that humour can be quite powerful in changing a consumer's thinking about a given product. It was discovered that the hilarious nature of advertisements increased attention when compared to non-humorous advertisements. Data was collected through questionnaire using primary data collection method on five-point Likert scale from 350 respondents. The researcher uses the convenience and snowball sampling technique for the collection of data. The nature of this study is descriptive. The association of humour in advertising with consumer purchase intention was studied. It was concluded that humour in advertising has a significant impact on consumer purchase intention.

CHANGING ROLE OF LIBRARIANS IN 21ST CENTURY

Rameshwari — 2025-09-01

The role of librarians has significantly evolved in the 21st century due to advancements in information and communication technology (ICT), the rise of digital libraries, and changing user expectations. Traditionally seen as custodians of books, librarians now serve as digital curators, educators, and technology specialists, facilitating access to vast online repositories and guiding users in digital literacy. Modern libraries function as community hubs, offering internet access, job training, and research support. The transition from physical to digital resources has necessitated new skills, including data management, AI integration, and cybersecurity awareness. Despite these advancements, challenges such as funding limitations, digital divides, and evolving technological landscapes persist. Libraries must continuously adapt by integrating emerging technologies and fostering collaboration among educators, researchers, and policymakers. The future of librarianship hinges on their ability to bridge knowledge gaps, ensure equitable access to information, and remain relevant in an increasingly digitized world. By embracing innovation, librarians will continue to serve as essential facilitators of learning and knowledge dissemination in the 21st century.

IODINE, SEAWEED AND FORTIFICATION

Smitha Sadan — 2025-09-01

The advancement of human health is still concerned with science. Many allopathic drugs are produced from substances that are derived from natural products. The capacity of natural products containing compounds considered equal to the medications present in the current scenario has been shown by ancient and conventional medicines in India and abroad. The main sources of natural products are fungi, algae, plants and animals. The current research aims to produce a food that is fortified with seaweed rich in iodine. Seaweeds are recognized to be used in many industries for their useful phycocolloids such as agar- agar, algin, etc. In many countries, including Japan, they are often used as food. Therefore, surveys of seaweed and its chemical composition, ecological cultivation and the method of extraction of essential components are very significant. Most seaweeds are known to absorb iodine, such as brown algae Laminaria, Fucus vesicullosus, Sargassum, etc. If incorporated into foods, these marine algae may contribute to a permanent and natural solution to iodine deficiency disorders. The aims were to research seaweed screening, availability, palatability and other biochemical aspects of available seaweed along the Indian coast. Fortification of seaweed food can lead to a product that is high in iodine other than fortified salt and without any side effects as well.

A STUDY ON NEO-BANKING IN INDIA: GROWTH, CHALLENGES, AND FUTURE PROSPECTS

Raut Nileshkumar Kailashbhai — 2025-09-01

Offering creative, user-friendly, and technology-driven banking solutions, neobanks—also known as digital-only banks—are transforming the Indian financial system. Unlike conventional banks with actual locations, neobanks run entirely online using cutting-edge technology to provide smooth financial solutions. The rise of neobanks in India, their operating models, major services, and obstacles they encounter in a quickly changing market are discussed in this research paper. It also looks at the future possibilities of neobanks, underlining their capacity to revolutionize the banking scene while tackling regulatory, technological, and competitive obstacles. By means of a thorough review of literature, corporate reports, and market research, this study hopes to present a clear picture of neo banking in India, its effects on the financial sector, and its part in determining the future of banking.

ME TIME AWARENESS AS A MEANS TO ACHIEVE WELLBEING IN WOMAN

Shreya Nandi — 2025-09-01

Human civilisation has been striving for excellence for as long as it can be remembered. They have soared for higher potential to improve the state of being as an individual, in family, group, depending on geographical, socio-economic, and cultural diversities. Experiences across circumstances and situations help man and woman as well to adapt and respond to changes to achieve this state of wellbeing. Woman plays a very dynamic role in such a developing scenario of the society. She cultivates a balance between responsibility and challenge at home and beyond. Me time is a tool, when used, can make a marked difference in the quality of life. It is the time when you can do what you want to do for enjoyment, which differs from person to person. Awareness is the ability to know or be conscious of something. It is a relative concept which depends on the internal state of individuals, influenced by external events or stimuli. Wellbeing is a state of happiness of an individual or group relating to diverse dimensions of satisfaction in physical, mental, social and personal arenas of life. The objective of this paper is to discuss about how self-awareness and its dimensions can influence wellbeing, the various strategies which can be followed to achieve well-being of woman with reference to me time.

ANALYZING THE ROLE OF SOCIAL MEDIA IN SHAPING STOCK MARKET INVESTMENT CHOICES

Anika — 2025-09-01

Social media has played a dominant role in influence the manner in which decisions in stock markets are made, investor moods, market volatility, and the overall financial decision-making. The availability of real-time access to an assortment of opinions, market forecasts and discussions, found on Twitter, Reddit and LinkedIn, exposed investors to a broad variety of views and market speculation that can quickly influence the price of a stock. This means that social media leads to timely sharing of information that can strengthen a positive or negative sentiment in the market compared to traditional media. As shown through the GameStop short squeeze, online forums, like Wall Street Bets on Reddit, are capable of producing dramatic shifts in stock prices, often on just opinion rather than when considering company fundamentals. But this democratization of financial information has its potential risks whereby there is misinformation, decision making emotionally and the ability to manipulate the market. The investors are now subjected to collective group think and herd behavior that can result in speculative bubbles and volatility. In this paper, we shall discuss the effects of social media on stock market choices, its effects compared to conventional media and the way it has changed the contemporary modern choice in stock market. It emphasizes the importance of investor attitude in the change of the price of the stock and the consequences of social media on the stance of retail investors, behavioral finance, and market efficiency.

A STUDY OF TECHNO-PEDAGOGICAL CONTENT COMPETENCY AMONG GOVERNMENT AND PRIVATE SECONDARY SCHOOL TEACHERS

Ranjana Mittal — 2025-09-05

The present study aims to investigate the level of techno-pedagogical content competency among secondary school teachers with specific focus on the comparison between government and private institutions. The descriptive survey method was employed, and a sample of 300 secondary school teachers (150 male and 150 female) from Jaipur district was selected through simple random sampling. Data were collected using the Teachers’ Techno-Pedagogical Competency Scale developed by S. Rajashekar and K. Sathiyaraj (2013). The statistical techniques applied for data analysis included Mean, Standard Deviation, and Critical Ratio. The findings of the study revealed that the overall techno-pedagogical content competency of teachers was significantly higher than the expected average level. Furthermore, no significant difference was observed in competency levels between government and private school teachers, indicating that school type does not strongly influence teachers’ integration of technology, pedagogy, and content knowledge. The study concludes that teachers are adequately prepared to meet the demands of technology-integrated teaching. Based on the findings, suggestions for continuous professional development, blended learning adoption, subject-specific digital training, and institutional support have been proposed. This research contributes to the growing body of knowledge on teacher preparedness for digital education and highlights the need for sustained professional development and resource support to strengthen techno-pedagogical competencies across educational contexts.

THE COD LIVER OIL INSIGHTS: FROM FOLKLORE TO FACTS

Sharique Ahmad — 2025-09-08

This review article provides a concise overview of the background history, important nutritional components, evidence-based benefits, common misconceptions, probable risks, and future directions with regard to cod liver oil (CLO). It emphasizes the inclusion of recent studies to demystify known facts vs. common misconceptions, thus providing an insightful overview of the dynamic function of CLO as a food supplement. The article emphasizes CLO's proven effectiveness in lipid regulation, anti-inflammatory activity, and bone health promotion, and briefly touches on important safety concerns like vitamin A toxicity and drug interactions. It also discusses emerging therapeutic uses, providing a comprehensive, evidence-based review for healthcare professionals, researchers, and health practitioners.