A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING  HAIR DYE IN TIRUNELVELI CITY

A. Hamil; Muniswari M

doi:10.29121/granthaalayah.v4.i3SE.2016.2778

A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING HAIR DYE IN TIRUNELVELI CITY

Authors

Dr. A.Hamil Associate Professor of Commerce and Dean of Arts, SadakathullahAppa College, Tirunelveli, INDIA
Muniswari.M M.Phil. Scholar,Department of Commerce,SadakathullaAppa College,Tirunelveli, INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i3SE.2016.2778

Keywords:

Hair Dye Relationship Between Age Group, Education, Allergy

Abstract [English]

Hair dye use is very common among both Men & Women. Hair dye users are increasing day by day coloring of hair is performed not only by professionals but also a popular cosmetic product. Hair dye is used mostly to change gray hair, since gray hair is a sign of an advanced age. Most of them are using hair dye in our home. Earlier natural hair dyes were used but now due to advancement in cosmetic industry, different types have been developed. There has been concern about hair dye since scientist is trying to find out if there is a link between hair color and cancer.

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References

Gupta.S.P(2011) Statistical Methods, Sultan Chand and sons

Pillai.R.S.N.,Bagavathi (2009), Modern Marketing, S.Chand& company Ltd., New Delhi.

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www. Scribed.com

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Published

2016-03-31

How to Cite

Hamil, A., & M, M. (2016). A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING HAIR DYE IN TIRUNELVELI CITY. International Journal of Research -GRANTHAALAYAH, 4(3SE), 57–62. https://doi.org/10.29121/granthaalayah.v4.i3SE.2016.2778

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Issue

Vol. 4 No. 3SE (2016): Volume 4 Issue 3 (Special Edition)- March, 2016

Section

Articles

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