This study examines the consumer preferences of English Course in Bandung. The object of this study are English courses in Bandung with the attributes of teaching methods, location, number of students, and the type of program. This study examines the attributes that the most considered by consumers in choosing an English Course in Bandung and also can provide a recommendation for an English Course...
Due to the effect of the several factors of the globalization, customers’ socio-economic culture has already been changed and customers become very much conscious about their needs and requirements in the present society. Over time the usage pattern of the customers with their service providers in their daily life varies culture wise, nation wise, sector wise as well as industry wise and this one...
In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer...
The concept of Customer Cost was developed by Lauterborn (1990) while developing the customer oriented Marketing Mix- the 4C concept. 4C model replaces the earlier 4Ps of Marketing Mix, here the focus is on customer and the current chapter is all about the second C of this model i.e. Customer Cost or Price in earlier 4P model. The Customer Cost concept is based on the fact that customers are more...
Now a days the consumer buying behaviour is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers. In this article I discussed about the various sections and types of sarees sold in Pothys textile and Guinness record saree and also in this study provide on consumer behavior...
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