A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS TEXTILE IN TIRUNELVELI DISTRICT

https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2739

Now a days the consumer buying behaviour is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers. In this article I discussed about the various sections and types of sarees sold in Pothys textile and Guinness record saree and also in this study provide on consumer behavior towards Pothys textile.

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Creator	Granthaalayah Editor
Publisher	International Journal of Research - GRANTHAALAYAH
Classification	Management Consumer Behaviour
Date Issued	2016-04-30
Resource Type	Research Article
Format	html
Language	English
Date Of Record Creation	2021-04-15 05:58:05
Date Of Record Release	2021-04-15 05:58:05
Date Last Modified	2021-04-15 05:58:05

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