Rural Marketing is a subject that has assumed much significance in contemporary Indian Economics Studies and this is quite obvious because of the huge size of rural consuming group. The vastness of Indian Rural Market has increasingly prompted many Indian as well as multi-national companies to view it as major thrust area. Unfortunately some business houses do not realize the real...
Co-Creation has attracted serious research attention in the recent past. Purpose of this paper is to review co-creation research, classify research articles according to the two approaches, content and process and on the basis of methodologies used in the articles and find the gaps in the literature for better co-creation research. A total of 110 articles from 53 refereed journals are classified...
Life expectancy has increased considerably and people are continually getting aware of the need to stay young, healthy, active and alive. In order to achieve these as one ages, we need to adopt a healthy life style and diet suitable for each stage of later life. The African culture has its uniqueness due to many factors including the extended family system (EFS) where one is totally dependent on...
Over the past couple of years, the Indian Banking System has shown great resilience with the developing economy of the nation. The banking industry has not only grown in number but has also shown a tremendous development in the technological front. The banking industry has given lot of options to the customers to use banking services with the help of technology. This research paper focuses on the...
Just-in-time JIT, as the name implies, is to produce goods just-in-time for use or sale. It is a Japanese manufacturing management method developed by TaiichiOhno, father of Toyota production system in the 1970s which had its motivation in the Japanese urge to develop better and efficient technique capable of rebuilding their economy after the 2nd World War by focusing on elimination of waste in...
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