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View Resource ECONOMIC REFORMS AND MICRO, SMALL AND MEDIUM ENTERPRISES

Micro, Small & Medium enterprises (MSMEs) have played a crucial role in the overall economic development of every developing economy in the world. In India, MSMEs have helped in creating a favourable environment of growth by serving as ancillary units to large scale industries. They not only create huge employment opportunities for the public but also address other challenges faced by the economy...

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https://doi.org/10.29121/granthaalayah.v5.i5.2017.1875
View Resource ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION

Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper...

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https://doi.org/10.29121/granthaalayah.v5.i6.2017.2007
View Resource IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR

Purchase of a commodity, good or service is guided by a host of factors. Each factor influences a purchase differently. While some stimulate buying, the other might discourage a consumer. Peer pressure is one of those unique pushes that a rational consumer considers before an actual or a potential purchase of any good or service. Peer pressure rightly puts pressure of the peer or the persons...

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https://doi.org/10.29121/granthaalayah.v5.i6.2017.2027
View Resource A STUDY ON GOLD AS A SAFER INVESTMENT ALTERNATIVE AMONG SMALL AND MEDIUM INVESTORS WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT

Among the various precious metals “Gold” is the most popular as an investment. Why it is so? The answer is it is a mainstream asset as it is not only an effective diversifier but also gives a competitive return when compared to major financial assets. The present study analyses ‘Gold as a safer investment alternative’ by examining its risk and return in terms of other investment alternatives...

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https://doi.org/10.29121/granthaalayah.v5.i11.2017.2324
View Resource IMPACT OF ACCOUNTING INFORMATION SYSTEM IN REDUCING COSTS IN JORDANIAN BANKS

This study is an attempt to analyses the impact of accounting information system in reducing costs in Jordanian banks. This study consist primary and secondary method of collecting and analysis data. This study focus on the two main objectives and three hypothesis developed on the after the in-depth study of relevant literature. The need for accounting systems increases in its regard as a mean...

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https://doi.org/10.29121/granthaalayah.v6.i7.2018.1300
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