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View Resource MOODY’S CHANGE RATING: BUT A LONG DUE, WHAT IS NEXT?

Any decision of the government does widely affect an economy because these decisions are affecting the sentiments of a local investor as well as a foreign investor. The economic and structural reforms to boost the growth of the country were taken by the Indian government from last many years. This is the result of institutionalized reform s, that ...

https://doi.org/10.29121/ijetmr.v5.i2.2018.152
View Resource SEASONAL MARKETING: STRATEGIES USING THE CALENDAR

In this ever-dynamic world, the only thing that is constant is change. Change when happens, applies to all; then why should marketing remain the same? Each year is a witness to various seasons, and each season requires separate marketing efforts to be carried out differently. Seasonal marketing thus helps to capitalise on the varied demand through varied marketing. Every season...

https://doi.org/10.29121/ijetmr.v5.i2.2018.155
View Resource ACADEMIC STAFF SELECTION IN THE SULTANATE OF OMAN –THE CASE OF COLLEGES OF TECHNOLOGY

This paper looks at the academic staff selection practices at the Colleges of Technology in Oman. An inductive reasoning or bottom up approach was used in this research project. The main method of data collection used was semi-structured interviews conducted with selected government officials whose position and experience would enable them to provide useful data on the issues...

https://doi.org/10.29121/ijetmr.v5.i11.2018.323
View Resource THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS

This study aims to determine the effect of promotion and product quality through purchase intention on customer satisfaction of Bohemianproject.id products. The research conducted in Bandung on SMEs (Small and Medium Enterprises) named Bohemianproject.id. Research data is primary data from questionnaires and secondary data. The sampling method used was probability ...

https://doi.org/10.29121/ijetmr.v6.i1.2019.3461
View Resource ANALYTIC OF BRAND IMAGE, COMPANY IMAGE, AND PRICE ON PURCHASING DECISIONS AND THEIR IMPLICATIONS ONCUSTOMER SATISFACTION OF MEDICAL DEVICES PRODUCTS IN JABODETABEK AT PT. MDT

This study aims to analyze the effect of Brand Image, Company Image, and Price on Purchasing Decisions and Their Implications on Customer Satisfaction of Medical Device Products in Jabodetabek at PT. MDT. Competition in the business world today is getting tougher and companies must have a vision and mission that must be maintained so that customers and partners...

https://doi.org/10.29121/ijetmr.v6.i2.2019.357
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