RESEARCH ON MARKETING OF PRODUCTS AT KODAIKANAL  TOURISM CENTRE – DINDIGUL DISTRICT

Diana; Poornimarani

doi:10.29121/granthaalayah.v4.i8(SE).2016.2587

Authors

Dr.A.Diana Assistant Professor of Commerce, MotherteresaWomens University College-Kodaikanal,INDIA
Dr.R.Poornimarani Assistant Professor of Commerce, MotherteresaWomens University College-Kodaikanal,INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i8(SE).2016.2587

Keywords:

Tourism, Economic Development, Foreign Exchange & Kodaikanal

Abstract [English]

The study intends to find answers to the problems and shortcomings in tourism infrastructure development in the study area and tourism support services such as quantity and quality of public transport, accommodation, food, bank, park facility, shopping, medical facilities and so on. The opinion of and suggestions from the tourist respondents incorporated herein would provide guidelines for future course of action to be followed in Kodaikanal.

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