A STUDY ON IMPACT OF TELEVISION ADVERTISMENT ON CHILDREN’S ATTITUDE WITHSPECIAL REFFRENCE TO CONFECTIONARYPRODUCT IN PALAYAMKOTTAI

M. N. Mohamed Abusali Sheik; R. Mano Juliet

doi:10.29121/granthaalayah.v4.i4SE.2016.2744

A STUDY ON IMPACT OF TELEVISION ADVERTISMENT ON CHILDREN’S ATTITUDE WITHSPECIAL REFFRENCE TO CONFECTIONARYPRODUCT IN PALAYAMKOTTAI

Authors

Dr. M. N. Mohamed Abusali Sheik Assistant Professor of Commerce,SadakathullahAppa College,Tirunelveli,TamilNadu,INDIA
R. Mano Juliet M.com,M.Phil.,Research Scholar, Dept of Commerce, SadakathullahAppa College, Tirunelveli,TamilNadu, INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2744

Keywords:

T.V Advertisement, Impact, Confectionary Product

Abstract [English]

In this research we investigate the impact of television advertisement on children with special reference to confectionary product in Palayamkottai. A questionnaire was used in order to collect data on impact of television advertisement on children with special reference to confectionary product different school of Palayamkottai were visited in order to collected data .The respondent agreed with this statement that there is impact of television advertisement on children with special reference to confectionary product.

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References

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Dr. C. EugineFranco, and BulomineRegi. S, “ADVANTAGES AND CHALLENGES OF E-COMMERCE CUSTOMERS AND BUSINESSES: IN INDIAN PERSPECTIVE” International Journal of Research – Granthaalayah, Vol. 4, No. 3: SE (2016): 7-13.

Golden, S. A. R., &Regi, S. B. Mobile Commerce in Modern Business Era.

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Published

2016-04-30

How to Cite

Sheik, M. N. M. A., & Juliet, R. M. (2016). A STUDY ON IMPACT OF TELEVISION ADVERTISMENT ON CHILDREN’S ATTITUDE WITHSPECIAL REFFRENCE TO CONFECTIONARYPRODUCT IN PALAYAMKOTTAI. International Journal of Research -GRANTHAALAYAH, 4(4SE), 59–64. https://doi.org/10.29121/granthaalayah.v4.i4SE.2016.2744

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Issue

Vol. 4 No. 4SE (2016): Volume 4 Issue 4 (Special Edition)- April, 2016

Section

Articles

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