A STUDY ON INITIATIVE BY MINISTRY OF TOURISM FOR PROMOTION OF WELLNESS AND MEDICAL AS NICHE TOURISM PRODUCT
DOI:
https://doi.org/10.29121/granthaalayah.v4.i5.2016.2679Keywords:
Wellness and Medical tourism, Ministry of Tourism, PromotionAbstract [English]
Worldwide Tourism is now recognized as an accelerator of growth. Tourism has great capacity to generate large scale employment and additional income source to the various skilled and unskilled. Several countries have transformed their economics by developing their tourism potential.
But in this current era there is a change in the concept of traditional tourism. The Wellness and Medical Tourism which is one of the numerous categories of tourism has gained high popularity. In the recent years, there has been a significant growth in this sector and is swiftly becoming a billion dollar industry .India is one of the favorable destination for wellness and medical tourism in the global scenario.
This research paper focuses on various initiatives undertaken by the Ministry of Tourism, Government of India for promotion of Wellness and Medical Tourism. Wellness and Medical Tourism forms a niche market as it is still a developing sector of tourism. The main of focus of Ministry of tourism is to promote this sector of tourism as a niche product. The initiatives taken will bring many direct and indirect benefits to the people.
Downloads
References
www.tourism.gov.in
www.iato.in
www.fhrai.com
www.ima-india.org
Ramesh U. and Joseph Kurian (2011),”A Study to develop an advanced marketing strategy for wellness tourism in Kerala based on the prevailing scenario”, International Journal of Multidisciplinary Research
Dawn, Suman Kumar and Swati Pal (2011),” Medical Tourism in India: Issues, Opportunities and Designing Strategies for Growth and Development”, International Journal of Multidisciplinary Research
Shaik Shahazadi Begum (2012), “Medical and Wellness Tourism: Opportunities and Challenges-Marketing ‘Brand India’”
Bookman, M. & Bookman, K. (2007), “Medical Tourism in Developing Countries “, New York : Palgrave Macmillan DOI: https://doi.org/10.1057/9780230605657
Laws, E.(1996) : “Health tourism : A business opportunity approach . In S. Clift and S.J. page (Eds.) Health and the International Tourist, Routledge : London and New York.
Goodrich , G.&GoodrichJ. (1987): “Healthcare Tourism-An exploration study”, Tourism Management. DOI: https://doi.org/10.1016/0261-5177(87)90053-7
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
