CHANGING BUSINESS TRENDS FOR ENVIRONMENT PROTECTION
DOI:
https://doi.org/10.29121/granthaalayah.v3.i9SE.2015.3124Keywords:
Green Marketing, Environment, Green Products, Responsibility, Fair WasteAbstract [English]
Businesses have been adopting every possible way to minimize their manufacturing cost in order to maximize their profit. Previously it was not a matter of concern for businesses to opt for some specified way of manufacturing, producing, marking and or packing so that the harmful impact on environment can be stopped. With the passing of time we are witnessing a world full of environmental problems like pollution, impure drinking water, poisonous crops and edibles. A huge amount of wastes is available everywhere to harm our earth in many ways may it be air, water of land. Thus there seems an urgent need to take some steps that may help to lessen such hazardous impacts on our environment. As business are an important part of our world it becomes a moral responsibility of all manufactures, industrialists and marketers to adopt the changing trends in their business which can help preventing our environment. The present paper tries to discuss some issues that are linked with finding out some new trends in business marketing and also suggests some views regarding better managements of waste material.
Downloads
References
Bhatia and Jain: Green Marketing: A Study of Consumer Perception and Preferences in India. Electronic Green Journal, 1(36) DOI: https://doi.org/10.5070/G313618392
D'Souza, C. (2005). Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics, Vol. 17 No.3, pp.51-66. DOI: https://doi.org/10.1108/13555850510672386
“ GREEN MARKETING: A STUDY ON INDIAN YOUTH” available at http://www.facultyjournal.com/ by Aditya Maheshwari and Dr. Gunjan Malhotra
“ Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products” http://dx.doi.org/10.5539/ass.v8n12p11
Magali Morel & Francis Kwakye, “Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector” thesis submitted by students of Umeå School of Business
Mendleson, N. (1994). Environmental marketing business partnering at AFC-developing strategic alliances, environmental marketing: critical success strategies for reaching the green consumer. Proceedings of the 1994 Conference, Sydney, 22-23 February, pp.87-103.
Polonsky, M. J. & Rosenberger, P. J. (2001). Reevaluating green marketing: a strategic approach. Business Horizons, 44(5), pp 21-30. DOI: https://doi.org/10.1016/S0007-6813(01)80057-4
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), pp 1311-1319. DOI: https://doi.org/10.1016/j.jbusres.2011.01.016
Rahul Argha Sen,” A Study of the Impact of Green Marketing Practices on Consumer Buying Behaviour in Kolkata International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 2, Issue 1, pp: (61-70), Month: April 2014 - September 2014, Available at: www.researchpublish.com
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.