MUSIC MANAGEMENT- NEW OPPORTUNITIES NEW CHALLENGES
DOI:
https://doi.org/10.29121/granthaalayah.v3.i1SE.2015.3394Keywords:
Music Industry, Platform, TraditionallyAbstract [English]
The transition to digital is changing the music industry. As technology has advanced over recent years, the music industry has consequently undergone a drastic change in the way it operates. This industry-wide shift has its pros and its cons: On one hand, the internet serves as an incredible platform on which anyone can exhibit their talent and potentially build a fan base. On the other hand, the presence of millions of people attempting to do so make it more and more difficult for any one person to stand out, and the reality of file sharing and illegal downloading makes the financial aspect of music much more complex. Regardless of one`s opinion about the road that the music industry has traveled down, a music manager must be flexible enough to keep up with the changes that the industry undergoes. The meaning and role of a “manager” has changed drastically over the last decade as the traditional business model has given way to the “new” music business Traditionally a manager managed an artist’s efforts to get signed to a label and once signed, he/she managed the relationship between the artist and the label. But given the state of labels today the unsigned artist must assume that he/she will never be signed and build a career accordingly. A traditional manager is often unable and ill – equipped to successfully manage and develop an artist’s career in the new environment.
Downloads
References
“When does my band need a manager” –Getfegned.com July 16 2013
“Why music won`t be saved by social media.” Hybebot.com (2013) March 9, 2013
“Making money from music” –Martin kupp, Jamic Anderson and Jorge Reckhenrich _ case study
“The Financial times LTD (2011) Accessed March 7, 2013
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.