STUDY OF FUTURE PROSPECTS OF ONLINE CEMENT RETAILING
DOI:
https://doi.org/10.29121/granthaalayah.v3.i3.2015.3027Keywords:
Cement, Information, Satisfaction, Influencers, Features, Services, E-CommerceAbstract [English]
The project focuses on exploring the problems arises from traditional purchase of cement and the future prospects of online cement retailing instead of going through traditional retail channel or non-trade and its future adoption potential in Indian cement market. Exploratory research was done initially with sample size 10 in which customers include individual home builder, masons, engineer/architect, contractor and builders to find out the present problem associated in traditional purchase of cement. The questionnaire listing factors which helps in finding potential adoption of online purchase of cement is administered with a sample of 50 customers.
Downloads
References
Jean-Marie Choffray, Gary L. Lilien’’Industrial market segmentation by the structure of the purchasing process’’, Industrial Marketing Management, Volume 9, Issue 4, October 1980, pp. 331-342. DOI: https://doi.org/10.1016/0019-8501(80)90049-8
Five stages of the buying decision process by John Dewey(1910) Dewey, John (2007). ”How we think’’. New York: Cosimo. ISBN 9781605200996.
Saxe, Robert, and Weitz, Barton A. (1982, August)."The SOCO Scale: A measure of the customer orientation of salespeople," Journal of Marketing Research. 19, pp. 343-351. DOI: https://doi.org/10.1177/002224378201900307
Jennifer Potter-Brotman, (1994) "The New Role of Service in Customer Retention", Managing Service Quality, Vol. 4 Iss: 4, pp.53 – 56, Published by MCB UP Ltd DOI: https://doi.org/10.1108/09604529410065298
Reichheld, F., and Sasser, W. (1990). ‘’Zero Defections: Quality Comes to Service.’’ Harvard Business Review, 68(5), pp.105-111.
Zeithaml, A, Pasuraman, A., Berry, L. (1990).‘’Delivering Quality Service: Balancing Customer Perceptions and Expectations’’. New York: The Free Press Division of Macmillan, Inc.
Lauterborn, R. (1990) “New marketing litany: 4Ps passé; C words take over”, Advertising age, October 1, 1990, p.26.
Farber, B. and Wycoff, J. (1992).‘’Relationships: Six Steps toSuccess’’.Journal of Sales & Marketing Management, 144(4), pp.50-58.
Mintzberg, H. (1973). ‘’Strategy Making in Three Modes’’.California Management Review, 16, 44-53. DOI: https://doi.org/10.2307/41164491
Porter, E Michael. 1998. ‘’Competitive Advantage: creating and sustaining superior performance’’. New York: The free Press.
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
