IMPORTANCE OF COLORS AND THEIR IMPLEMENTATION
DOI:
https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3537Keywords:
Science, Colour, EyesAbstract [English]
Science has long recognised that colour affects our behaviour and the way we feel. After all, it is the first thing we register and that we use to help assess the things around us, such as whether certain foods, such as blue ones, might be poisonous, for example.
To understand these responses, we need to look at how colour works. Essentially, when the light reflected from coloured objects strikes the retinas in our eyes, the wavelengths are converted into electrical impulses. These pass into the part of the brain that rules our hormones and endocrine system, which are instrumental in regulating our moods. Unconsciously, then, our eyes and bodies constantly adapt to these stimuli, influencing our impulses and perceptions.
Downloads
References
Blue streetlights believed to prevent suicides, street crime. (2008, Dec. 11). The Seattle Times. Retrieved from http://seattletimes.com/html/nationworld/2008494010_bluelight11.html
De Craen, A. J., Roos, P. J., Leonard De Vries, A., &Kleijnen, J. (1996). Effect of colour of drugs: Systematic review of perceived effect of drugs and of their effectiveness. BMJ (Clinical research ed., 313(7072), 1624–1626.
Elliot, A. J., & Maier, M. A. (2007). Color and psychological functioning. Current Directions in Psychological Science, 16(5), 250-254. DOI: https://doi.org/10.1111/j.1467-8721.2007.00514.x
Frank, M. G. &Gilovich, T. (1988). The dark side of self and social perception: Black uniforms and aggression in professional sports. Journal of Personality and Social Psychology, 54, 74-83. DOI: https://doi.org/10.1037/0022-3514.54.1.74
O'Connor, Z. (2011). Colour psychology and colour Therapy: Caveat emptor. Color Research & Application, 36 (3), p229-234. DOI: https://doi.org/10.1002/col.20597
Whitfield, T. W. A., & Wiltshire, T. J. (1990). Color psychology: A critical review. Genetic, Social & General Psychology Monographs, 116(4), 387.Colour personality
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.