QUALITY AND RELIABILITY ASSESSMENT OF YOUTUBE VIDEOS ON ZIRCONIA CROWNS: A CROSS-SECTIONAL STUDY
DOI:
https://doi.org/10.29121/granthaalayah.v14.i5.2026.6878Keywords:
Youtube, Social Media, Zirconia Crown, Patient Education, Health InformationAbstract [English]
The increasing use of social media platforms has led patients to seek health-related information online. This study aimed to evaluate the quality and reliability of YouTube videos related to zirconia crowns. A total of 20 videos were analyzed using the keyword “zirconia crowns” with the default “sort by relevance” filter. Video characteristics (views, likes, comments, duration) were recorded, and content quality was assessed using previously defined criteria. Statistical analysis was performed using one-way ANOVA (p < 0.05). The mean number of views was 152,353±132,001, and the mean viewing rate was 41,118±36,318. Most videos were categorized as moderate or poor in quality. Videos with higher quality were predominantly uploaded by professionals, whereas non-professional sources were associated with lower information quality. YouTube cannot be considered a fully reliable source of information for patients regarding zirconia crowns. Dental professionals should play a more active role in providing accurate, evidence-based content on social media platforms
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