ROLE OF WIKIPEDIA IN MARKETING EDUCATION: WITH A SPECIAL FOCUS ON LOGISTICS AND HOSPITALITY
DOI:
https://doi.org/10.29121/granthaalayah.v13.i3.2025.6090Keywords:
Market, Logistics, Hospitality, Tourism, Wikipedia, Information Technology, Social Media, EducationAbstract [English]
This study focuses on the advent of information platforms, like Wikipedia, and how it improves or innovates learning processes. We place special emphasis on the field of marketing, hospitality and logistics. While we try to understand the website’s key roles and impacts, through a comprehensive overview, we also place a brief emphasis on the informative context, as in, how important Wikipedia is in this age of information. There’s a clear volatility observed in market systems, logistics, supply chains and value/prices; all of which is influenced by information circulating everywhere, starting from TV, to billboards, media houses and of course, the internet. As information plays a crucial role in determining the status of market systems, platforms like Wikipedia inevitably play a vital role, not merely in education, but also to help investors improve their investment decisions. We find out more in this paper ahead.
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