AN ANALYTICAL STUDY OF PURCHASE SATISFACTION ACROSS BRICK AND MORTAR AND E BUSINESS PLATFORMS AMONG NAGPUR CONSUMERS
DOI:
https://doi.org/10.29121/granthaalayah.v13.i3.2025.6072Keywords:
Satisfaction, Purchase Intention, Online Shopping, Brick & Mortar Store, Purchase Satisfaction, Etc.Abstract [English]
This study looks into Nagpur customers' satisfaction with their purchases on both physical and online marketplaces. Understanding customer preferences and satisfaction levels across various shopping formats has become essential as a result of the fast evolution of the retail landscape brought about by digitalisation. 200 respondents' questionnaire-based data was gathered using a descriptive research approach, and the study examines important aspects that affect satisfaction, including price, convenience, customer service, and product variety. The results show that brick-and-mortar establishments are superior in terms of customer engagement and service quality, even while e-business platforms are preferred for convenience. In a competitive market, the study provides retailers with insights to improve customer experience and match plans with consumer expectations.
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Copyright (c) 2025 Vaibhav Vilas Meghe, Dr. Vaishali Rahate
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