ONLINE SHOPPING AND FOLKLORE - A REVIEW: WITH SPECIAL REFERENCE TO INDIA
DOI:
https://doi.org/10.29121/granthaalayah.v1.i1.2014.3083Keywords:
Online Shopping, Myths and Misconceptions, Indian EconomyAbstract [English]
The purpose of this research paper is to classify factors affecting the online shopping in India. The weighty growth of online shopping is noticeable in India. More and more consumer is transferring to online shopping rather than traditional buying methods. Many myths and misconceptions emerge in India regarding online shopping. Every new thing, when it is not cleared by all the people properly, it is only a nightmare. Online shopping is intricate in nature. As we know the number of online transactions have been increased, but it is still under the dark room. Government and E-commerce companies should take necessary steps for reducing the level of misconceptions and myths of online shopping in India. This research paper’s purpose is to identifying ‘How’ the companies can be able to overcome these fake information regarding online shopping. Also improve company’s sales figure, for the upliftment of company as well as an Indian economy.
Downloads
References
Cyr D.,Kindra S.G., Dash S., “Website Design, Trust, Satisfaction and E-Loyalty: The Indian Experience”,Online Information Review,32(6), 773-790,(2008)
Carmody B., “Online Promotions: Winning Strategies and Tactics”,Dahkknox,May (2004)
Clay K., Krishnan R., Wolffs E., Frenandes D., “Retail Strategies on the Web: Price and Non Price Competition in the Online Book Industry”, The Journal of Industrial economics, L (3), 0022-1821,(2002)
Deepali, “Study on growth of Online Shopping in India”, International Journal of Computer Science and Mobile Computing,2(6),65-68, June(2013)
Holl G.S., “Online Shopping Tactics”, Clinton Gilkie,5
Kshetri N., “Barriers To E-commerce and Competitive Business Models In Developing Countries: A Case Study”, Electronic Commerce Research And Applications6,443–452, (2007)
Li N., Zhang P., “Consumer Online Shopping Attitudes and Behaviour: An Assessment of Research”,Americas Conference on Information Systems, 18, 508-517, (2002)
Mcknight D.H., Chervany N. L, “What Trust Means In E-commerce Customer Relationships: An Interdisciplinary Conceptual Typology”, International Journal of Electronic Commerce/Winter, 6(2), 35–59, (2002)
Mathur M., Goswami S., “Retail Goes Online - An Indian Perspective”, IJMT,19(2),(2011)
Panagariya A., “E-Commerce, WTO and Developing Countries”, United Nations Conference On Trade and Development,Policy issues in international trade and commodities, New York and Geneva, 2,(2000)
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
