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View Resource ONLINE RETARGETING ADVERTISEMENTS AND CONSUMER BEHAVIOUR

The effect of online retargeting adverts on customers' buying decisions is examined in this study article. A mixed-methods research approach was used, incorporating the collection of both quantitative and qualitative data. 500 web users who were exposed to retargeting adverts made up the sample. According to the data, there is a link between seeing retargeting advertising...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource EFFECT OF FRINGE BENEFITS AND REMUNERATION ON EMPLOYEE ENGAGEMENT

This research paper investigates the impact of fringe benefits and remuneration on employee engagement within organizational settings. Analyzed quantitatively, the Likert-scale-based questionnaire responses of 255 employees were assessed to determine the impact of these factors on employee engagement. The findings reveal a significant...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MANAGEMENT

This research paper investigates the role of Artificial Intelligence (AI) in financial management, focusing on finance managers' perceptions and attitudes towards its application. Utilizing a quantitative research methodology, the study explores AI's impact on various facets of financial decision-making processes, risk management, and alignment with ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource ROLE OF AUGMENTED REALITY AND VIRTUAL REALITY (AR/VR) IN CUSTOMER ENGAGEMENT

This research paper investigates the pivotal role of Augmented Reality (AR) and Virtual Reality (VR) in revolutionizing customer engagement strategies. Through a quantitative methodology involving 321 managerial participants, the study scrutinizes the impact of AR and VR technologies on customer interactions, perceptions, and brand engagement. Findings reveal that both AR and VR ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource ARTIFICIAL INTELLIGENCE IN FINANCIAL FORECASTING: TECHNIQUES AND APPLICATIONS

The capacity of artificial intelligence to swiftly evaluate massive amounts of information and implement high-frequency trades (HFT) has made AI a valuable tool for human operators. The most important studies that use innovative techniques to predict patterns of financial assets are analysed in this article, along with an assessment of their usefulness and potential ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource ROLE OF INTERNET OF THINGS (IOT) IN REVOLUTIONIZING DIGITAL MARKETING

This research paper investigates the transformative influence of the Internet of Things (IoT) on digital marketing strategies. Through a comprehensive survey, the study explores the role of IoT in enhancing the effectiveness of digital marketing initiatives, personalizing marketing campaigns, increasing customer engagement, improving understanding ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource UNDERSTANDING THE EFFECTIVENESS OF DIGITAL LEADERSHIP FOR DIGITAL TRANSFORMATION

Fluoride is one of the elements that impact human health at levels lower and higher than the standard, also is consider as a healthproblems in most areas of the world, where about 200 million people from 25 countries are exposed to high or low concentrations of fluoride from groundwater sources. This descriptive and analytical study was conducted in shendi City to identify concentrations of...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource A STUDY ON FACTORS INFLUENCING THE EFFICIENCY OF HUMAN RESOURCES IN SELECTIVE NGOS AFTER IMPLEMENTING SHRM PRACTICES

The efficiency of human resources inside certain non-governmental organizations (NGOs) is examined in this study as an outcome of Strategic Human Resource Management (SHRM). Through the use of quantitative data analysis on 200 participant responses from different NGOs, this study pinpoints important elements that either support or impede HR ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource BIG DATA AND AI IN MARKETING: UNLEASHING THE POWER OF DATA-DRIVEN DECISION MAKING

This study investigates the use of neural networks with respect to big data analytics, emphasizing the ways in which these potent tools may be used to mine massive data sets for insightful information. Using data-driven techniques, researchers explore the methods that allow the efficient using neural networks to improve big data processing and...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource FASHION IN THE DIGITAL AGE: SOCIAL MEDIA MARKETING’S INFLUENCE ON THE APPAREL MARKET

Consumer behavior has changed across many sectors as a result ofthe fast development of digital technology, including the fashion industry. For fashion brands to market their goods, interact with customers, and affect purchasing behavior, social media platforms have emerged as potent tools. This research is to investigate how social media advertising affects the apparel marketplace ...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...