The media, especially advertising, has become an inseparable part of our day-to-day lives. All the prominent media use this as a source of income, and all the advertisers use this to promote their products among users. Today, it is not possible for us to determine a product purchase if we don’t see it on any media in advertising. Several government organizations use advertising tools to reach out...
This research paper delves into the intricacies of emotional intelligence (EQ) and its impact on job satisfaction among professional journalists in Tamil Nadu. Emotional intelligence, encompassing the ability to recognize, manage, and regulate emotions, plays a pivotal role in the journalism profession. This study aims to fill a notable research gap by investigating the emotional intelligence...
This research paper offers a comprehensive analysis of the portrayal of disability in Malayalam cinema, focusing on five carefully selected films: Kunjikoonan, Pacha Kuthira, Sound Thoma, Ring Master, and Kodathi Samaksham Balan Vakeel. The objective is to investigate how disability is depicted and the impact it has on character development, societal perceptions, and the overarching themes of the...
This study explores the life and artistic achievements of M.R. Radha, a prominent figure in Indian cinema, through the framework of organic intellectual theory of Antonio Gramsci. The article examines Radha's filmography, his portrayal of various personalities, and his involvement in social issues, emphasizing his position as an organic intellectual in influencing cultural narratives and public...
Media is an essential tool for disseminating information to the masses and educating them while maintaining professional ethics and piety. The responsibility of providing accurate information and preventing the spread of disinformation or erroneous coverage rests with mainstream media. During a natural disaster or pandemic like COVID-19, media reporting becomes even more critical as people require...
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