The genuine and PC-interceded virtual selves have tossed a few worries to social researchers. This paper finds its gap in the application of Erving Goffman’s theory of dramaturgy to contemporary web-based entertainment clients. It looks at whether the genuine existences of social media users get impacted by their self-projection on virtual spaces alongside taking a gander at these virtual spaces...
The genuine and PC-interceded virtual selves have tossed a few worries to social researchers. This paper finds its gap in the application of Erving Goffman’s theory of dramaturgy to contemporary web-based entertainment clients. It looks at whether the genuine existences of social media users get impacted by their self-projection on virtual spaces alongside taking a gander at these virtual spaces...
Presently digital media is one of the influential media of entertainment and hence the potential for its impact on the users is also high. With the easy availability of internet and cheap smart mobile phone market, the use of all the mediums of online media like social media, SVOD etc. is increasing continuously. Digital medium encourages users to make choices and take different decisions on many...
Methods to convince voters are continuously evolving since the inception of elections. Contesting political parties have used every possible media from posters to short videos to approach and impress voters. With creativity paving ways to innovative campaign strategy and methods, studies focusing on them are gaining momentum. Campaign songs play an engaging role in this campaign communication...
A quantitative study was carried out to identify farmers' awareness level and perception towards the Kisan Samman Nidhi Scheme of the central government. The government's PM-Kisan program, also known as the Pradhan Mantri Kisan Samman Nidhi Scheme, offers financial support to small and marginal farmers. The government will give all eligible beneficiaries Rs. 6000 a year in three instalments under...
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