In the world of cinema, audio is more important than visuals. According to the Academy Award-winning sound designer, "sound in cinema is a subconscious craft." In movies, the emotions, mood, story, and feelings are produced using music and numerous forms of sounds. The three types of sounds employed in the creation of movies are human voices, music, and sound effects. These three types of noises...
Gender stereotypes are significantly shaped by the media. Children will develop the same attitude if they constantly watch these forms of stereotypical content. So, it’s must to analyse the content of children programs, especially in television animation programs. This essay analyses how women are portrayed in Indian animated Television series. Here, using the critical discourse analysis method,...
Films happen to be one of the oldest forms of mass media in the world. In India’s vast and gigantic country, films are seen as one of the traditional media outlets for the populace. Films play a pivotal role in breaking into the minds of the people. They play a variety of roles such as awareness creation, breaking societal taboos, and serving as a means of entertainment among others. The Indian...
The current paper is a comparative analysis of two studies- one conducted by me two decades ago (2002) and the same study carried out again in 2022 that investigated the gender differences in television commercials aimed at children. Both the studies attempted to identify whether there are any patterns in terms of the production, presentation and editing techniques with reference to gender in...
In 360-degree virtual reality, news stories put the user (who consumes news through a head-mounted display) inside the story. The present study tries to find out whether select 360-degree video documentaries make the users empathize with the story, situation, and people involved in the story. On the other hand, in the news media, journalists and documentary filmmakers work hard to get the news out...
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