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Consumer Behaviour

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View Resource ROLE OF INDIVIDUAL IN CONSERVATION OF NATURAL RESOURCE

At the back of demand for each and every commodity there are isolated choices made by "consumers". Each individual as a consumer has every right to choose what she he prefers within the income level. Although consumer as an entry is free to choose whatever his/her prefers but careless choice for resource use can lead to a situation where we eventually use up all over resources such as water,...

https://doi.org/10.29121/granthaalayah.v3.i9SE.2015.3154
View Resource AN ATTEMPT TO UNDERSTAND ROOT CAUSE BEHIND HIGH LEVELS OF LEAD CONTENT IN “MAGGI”

Maggi Noodles by Nestle are banned and taken off shelves in India because of the high lead levels in the product. In my opinion, Nestle is not deliberately increasing the lead content, but lead content can be found in greater than expected quantity due to increase in lead content in its raw materials. One may read all the ingredients of the Maggi noodles as we as its taste enhancer mentioned on...

https://doi.org/10.29121/granthaalayah.v3.i9SE.2015.3181
View Resource WHAT IS MORE EFFECTIVE? SINGLE CELEBRITY VERSES MULTIPLE CELEBRITY: A STUDY ON RELATIVE EFFECTIVENESS OF BOTH TYPE OF PRINT ADVERTISEMENTS ON CONSUMERS’ PERCEPTION

The Study is mainly done to find out the relative effectiveness of Single Celebrity endorsed Advertisement and multiple Celebrity endorsed Advertisement in influencing the perception of consumers (i.e. attitude towards advertisement, attitude towards celebrity and attitude towards advertised product). Further, the Study is done for the Same Product and for the low involvement Product especially...

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https://doi.org/10.29121/granthaalayah.v3.i9.2015.2943
View Resource ADOPTION OF RENEWABLE ENERGY TECHNOLOGIES (RET) IN TOURISM INDUSTRY- (A CASE OF OSOGBO AND OLORUNDA LOCAL GOVERNMENT AREAS IN OSUN STATE, NIGERIA)

Hotel accommodation in Nigeria is comparatively more expensive than its neighbours in the sub region of West Africa. It is one of the most expensive globally. This is attributable to its operating environment. Any sustainable means of reducing running costs would be most welcome. A study on adoption of renewable energy technologies (RET) was conducted in Osogbo and Olorunda Local Government Areas...

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https://doi.org/10.29121/granthaalayah.v3.i11.2015.2916
View Resource IMAGE, BRAND AND THE SACRED (INDIA)

In the age of global digital revolution the ways of seeing things, the concept of visuality, frequency of images, their interplay and the multiplicity of their meaning have tended to become the culture of the day. Proliferation of screen culture, plethora of print images and the abundance of commercial visuals all around have caused an unprecedented changes in the methods of consuming images...

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https://doi.org/10.29121/granthaalayah.v3.i11.2015.2920
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