Motivation/Background : Consumer satisfaction is very important for a tourist spot, because it determines the ability and level of profit it can achieve. Because it is necessary to pay attention to things that have the potential to affect consumer satisfaction, including the Marketing Mix. This study discusses the aspects of the marketing mix that affect consumer satisfaction at tourist...
Based on the extended study of online payment and settlement, we investigated interesting research on the use of online payment by students. This study mainly investigates the use of mobile payment consumers in a university in Haining, Zhejiang Province in 2020. The research object of this time is a university in Haining, Zhejiang Province. Mobile payment is very popular among young...
The study proposed to examine product awareness of health insurance products on their satisfaction among the customers in Chennai city. The study employed primary and secondary data. The primary data is collected from the customers of health insurance policyholders in Chennai city. The responses are gathered from the policyholders through the well-designed questionnaire copy. The purpose of the...
This study was conducted in order to provide theoretical general information about the social factors affecting consumer behavior. The study includes theoretical approaches related to social classes, characteristics of social classes, social classes by income, consumption inequalities, effects of family on consumption, effects of culture and reference groups on...
The subject of the article is the methodology for evaluating the effectiveness of technical service systems of machines and equipment, the object of the article is the system of technical service of machines, the purpose of the article is to develop a methodology for evaluating the effectiveness of technical service systems of machines; to achieve this goal, the...
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