The mobile phone industry is one of the major technological-based area that the fastest growing industry in the overall world. The purpose of the research report was to find out how the brand preference effect as a mediating variable between brand equity and purchase intention. According to the study, the researcher investigated the level, relationship, and impact of those variables.
The study...
The COVID era is responsible for generating repercussions across the globe. These are responsible for generating tectonic shift in several domains. The educational sector is one of them. With forced lockdowns, stay at home and be safe being the norm, educational sector is witnessing the advent of online medium of instructions of teaching. This paper is an attempt to seek answer to the question. An...
Motivation/Background: Foreign exchange reserves (forex reserves) received large-scale interest among the developing economies because of rapid increase in globalization, the acceleration of capital flows and the integration of capital markets domestically and globally as well. The expansion in the volume of trade activities and capital inflows in the form of investments and external commercial...
This study aimed to highlight the challenges and difficulties that face micro small and medium enterprises MSMEs on inhibiting from contributing to developing the Yemies economy and to know the impact of the successive crises and conflict on MSMEs. Through a review of the literature and previous studies in this regard, it was possible to summarize the most critical problems facing MSMEs in Yemen,...
Aim: The study’s purpose is to find out the factors influencing towards the Purchase of Ready-to-Eat food products among the consumers in Chennai city.
Data Sources: The study used both primary and secondary data. The secondary data obtained from the articles, research papers, newspapers, and magazines. The primary data is collected from the consumers of Ready-to-Eat food products in Chennai...
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