Skip Navigation
Granthaalayah: Open Access Research Database
A Knowledge Repository
By Granthaalayah Publications and Printers
Home Browse Resources Get Recommendations Forums About Help Advanced Search

Browse Resources

Commerce

Resources
View Resource THE DEVELOPMENT OF MUTUAL FUND INDUSTRY IN INDIA

The purpose of this article is to present the attributes of mutual fund industry in India, its development since inception with UTI, entry of public sector, private sector and foreign enterprise, various schemes offered by companies especially started to meet small investor’s needs. The article also explains the growth aspects of the mutual fund industry along with some guidelines that would...

Screenshot
https://doi.org/10.29121/granthaalayah.v4.i7.2016.2609
View Resource EMPLOYEE RETENTION AND TURNOVER USINGMOTIVATIONAL VARIABLES AT INDIA

This research looked at the extent to which identified intrinsic and extrinsic motivational variables influenced the retention and reduction of employee turnover in both public and private sector organizations. The research was aimed at achieving the following objectives: identify and establish the key intrinsic and extrinsic motivational variables being used by selected public and private sector...

Screenshot
https://doi.org/10.29121/granthaalayah.v4.i8(SE).2016.2580
View Resource ATTITUDE TOWARDS HANDLING OF EMPTYPACKAGED DRINKING WATER BOTTLE

Water is one of most essential product for our life. Without water any living beings cannot live for a longer period of time. Water is one of the important top five sources for all. Role of water cannot be measured. Such the vital role is done by water in the body. It gives strength, clear all unnecessary contains from our body, refresh our flesh, and maintain correct temperature and so on. It is...

Screenshot
https://doi.org/10.29121/granthaalayah.v4.i9(SE).2016.2505
View Resource AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING

Ambush Marketing has broken the stereotypical notions of the 4P’S of marketing. It has branched marketing to a totally different arena of publicity without actually paying for it directly. This usually involves conducting of marketing campaigns that seek association with a given massive events without actually providing compensation to the organizer of the event, even though there is a corporate...

Screenshot
https://doi.org/10.29121/granthaalayah.v4.i9.2016.2533
View Resource A CONSUMER BUYING BEHAVIOR WHILE PURCHASING LAPTOPS IN TIRUPATTUR TOWN

The technology is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptop has increased significantly. Now laptop purchase is feeling like purchases of fast moving consuming item. This signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main sources...

Screenshot
https://doi.org/10.29121/granthaalayah.v4.i10(SE).2016.2434
← Previous Next →