This qualitative research study scrutinizes the use of animation and special effects in Indian advertising on social media platforms, aiming to shed light on their impact on viewer engagement, message recall, and brand recognition. The growing dominance of social media in modern marketing has led businesses to explore innovative ways to create engaging content that stands out amidst the clutter....
Gamification has emerged as a transformative approach, infusing elements of game design into non-game contexts to engage and inspire individuals. This paper explores the artistry behind gamification, focusing on rewarding systems, badge systems, narrative storytelling, teamwork integration, and its application in various domains like education, behavioral change, awareness, and community building....
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