A STUDY ON THE DESIGN STRATEGY OF SUZHOU TOURIST SOUVENIRS INCORPORATING ELEMENTS OF WU CULTURE FROM THE PERSPECTIVE OF CULTURAL SEMIOTICS
DOI:
https://doi.org/10.29121/shodhkosh.v7.i1.2026.7865Keywords:
Wu Culture, Suzhou Embroidery, Souvenir Design, Cultural Heritage, Cultural SymbolsAbstract [English]
This study focuses on the design of Suzhou embroidery tourism souvenirs within the context of Wu culture, employing a comprehensive approach that integrates field research, interviews, and case analysis to thoroughly examine tourist perceptions, industry challenges, and pathways for design innovation. The findings reveal that while tourists have limited understanding of the cultural essence of Wu culture, there is a strong demand for it. Suzhou embroidery tourism souvenirs have room for improvement in terms of price, patterns, craftsmanship, and design concepts. By extracting symbols of Wu culture and integrating them into modern design to strengthen cultural identity, the study proposes a sustainable development model from multiple dimensions, including cultural preservation and socio-economic development. This provides theoretical and practical guidance for the design of Suzhou embroidery tourism souvenirs, promoting the integration of Wu cultural heritage and the tourism industry.
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Copyright (c) 2026 Jiahao Lu, Chanoknart Mayusoh, Akapong Inkuer, Permsak Suwannatat
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