EMPATHETIC TRANSCREATION: A "DOUBLE DIAMOND + DEGV" DRIVEN FRAMEWORK FOR DIGITAL INNOVATION IN INTANGIBLE CULTURAL HERITAGE

Xiaomei Gao; Chanoknart Mayusoh; Akapong Inkuer; Permsak Suwannatat

doi:10.29121/shodhkosh.v7.i1.2026.7856

Authors

Xiaomei Gao Doctoral Student of Philosophy Program in Visual Arts and Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand
Chanoknart Mayusoh Advisor in Visual Arts and Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand
Akapong Inkuer Visual Arts and Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Thailand
Permsak Suwannatat Program in Creative Arts Department, Faculty of Fine and Applied Arts Chulalongkorn University, Thailand

DOI:

https://doi.org/10.29121/shodhkosh.v7.i1.2026.7856

Keywords:

Intangible Cultural Heritage, Cultural Transcreation, Degv Methodology, Empathetic Design, Design Methodology

Abstract [English]

In the digital transmission of Intangible Cultural Heritage (ICH) to youth audiences, a significant challenge arises from an "emotional disconnect," caused by a mismatch between profound cultural connotations and modern aesthetic contexts. To address this issue, this study, guided by Cultural Translation Theory, innovatively constructs a systematic "DEGV" design methodology within the macro-framework of the Double Diamond model. Using the design of a blind box series for Shanghai's Fengcheng Woodcarving ICH as a case study, this methodology employs tools such as the Analytic Hierarchy Process (AHP) to deconstruct the abstract process of cultural transcreation into a series of transparent and controllable practical steps. The results demonstrate that the "Story Empathy" design scheme, which employs narrative empathy as its core strategy, significantly outperforms other schemes across key dimensions, including cultural empathy and emotional value. The core contribution of this research is the provision of a replicable "Double Diamond + DEGV" design framework aimed at "empathetic transcreation." This framework offers an effective pathway that combines theoretical depth with practical operability to resolve the problem of emotional connection in the digital preservation of ICH.

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