A SOCIOLOGICAL STUDY OF IMPACT OF SOCIAL MEDIA ON YOUNG GENERATION WITH REFERENCE TO MORADABAD DISTRICT

Abstract [English]

Social media are digital platforms that enable people to create, share, and exchange information, ideas, professional interests, and multimedia content within online communities. These platforms rely on internet and mobile technologies to support interactive environments where users not only consume content but also actively participate in its creation, discussion, and modification. Through this participatory nature, social media has significantly transformed how individuals, organizations, and communities communicate and interact with one another. The impact of social media is central to the growing field of techno self-studies, which examines how technology influences human identity, behavior, and social relationships. Unlike traditional or industrial media, social media offers greater reach, faster communication, increased accessibility, and continuous interaction. It allows content to be shared instantly and remain available over time, enhancing both immediacy and permanence. Another key distinction lies in the communication model. Social media functions through a dialogic system, where multiple users simultaneously act as both content creators and receivers. This many-to-many interaction contrasts with traditional media, which typically follows a monologic model in which information flows from a single source to a large audience.