FINANCIAL LITERACY AND INVESTMENT DECISION DYNAMICS: A STUDY OF ACADEMIC PROFESSIONALS IN UTTARAKHAND

Abhishek Chaukiyal; Suchita Gera; Soniya  Gambhir

doi:10.29121/shodhkosh.v7.i7s.2026.7783

Authors

Abhishek Chaukiyal Research Scholar, School of Management and Commerce Studies, Shri Guru Ram Rai University, Dehradun, Uttarakhand, India
Dr. Suchita Gera Associate Professor, School of Management and Commerce Studies, Shri Guru Ram Rai University, Dehradun, Uttarakhand, India
Dr. Soniya Gambhir Professor, School of Management and Commerce Studies, Shri Guru Ram Rai University, Dehradun, Uttarakhand, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i7s.2026.7783

Keywords:

Financial Literacy, Academic Professionals, Investment Behaviour, Personal Finance, Financial Decision-Making, Uttarakhand

Abstract [English]

In modern countries with more complicated financial markets, financial literacy has grown into a crucial element of responsible financial decision-making. Customers are frequently introduced to a variety of financial instruments, such as digital investing platforms, retirement plans, mutual funds, insurance products, and equities markets. Despite the growing availability of such instruments, inadequate financial knowledge often limits the capacity of individuals to make wise investing choices. Academic professionals represent a unique group within the workforce due to their high educational qualifications and relatively stable income levels; however, financial competency is not always correlated with academic discipline expertise.
This study investigates the association between academic experts employed by higher education institutions in Uttarakhand, India, and financial literacy and investment decision dynamics.
Using primary data collected from structured questionnaires given to faculty members in specific districts, a quantitative research approach was chosen. The survey assesses respondents' perceptions of risk, investment behavior, financial literacy, and diversification of portfolios.
Using statistical methods like "regression modeling," "correlation analysis," and "descriptive statistics," the effect of financial literacy on investment decision-making was examined. The findings shows that long-term risk tolerance, financial planning, and investment behavior are significantly impacted by financial literacy among academics. While people who have lower financial literacy levels typically rely on conventional saving choices like fixed deposits and savings accounts, those with higher financial literacy levels show increased interaction with diversified investment instruments like mutual funds, stocks, and retirement funds. In order to increase financial awareness and strengthen individual financial management, the study emphasizes the significance of focused financial literacy activities within academic institutions. By concentrating on a comparatively understudied demographic group within the Indian financial literacy landscape, the study adds to the body of literature.

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