THE INTELLIGENT CANVAS: INTEGRATING AI ACROSS THE HR, MARKETING, LEGAL, AND FINANCIAL PILLARS OF MODERN VISUAL ARTS ORGANIZATIONS

Kiruthiga V; Umamaheswari S; Joyce R; A. Geetha; Rudhra  T S; Veena Christy

doi:10.29121/shodhkosh.v7.i3s.2026.7413

Authors

Dr. Kiruthiga V Assistant Professor, Faculty of Management, SRMIST, Ramapuram Part-Vadapalani, India
Dr. Umamaheswari S Associate Professor, School of Management Studies, Sathyabama Institute of Science and Technology Chennai, Tamil Nadu, South India
Dr. Joyce R Associate Professor, School of Management Studies, Sathyabama Institute of Science and Technology Chennai, Tamil Nadu, South India
Dr. A. Geetha Associate Professor and Head, Department of Business Administration, School of Commerce and Management Bharath Institute of Higher Education and Research
Dr. Rudhra T S Assistant Professor, Department of English, Easwari Engineering College, Chennai Ramapuram
Dr. Veena Christy Assistant Professor, Directorate of Online and Distance Education, SRM School of Management, SRM Institute of Science and Technology, Chennai, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i3s.2026.7413

Keywords:

Artificial Intelligence, Visual Arts Organizations, Digital Transformation, Human Resource Management, AI Marketing, Legal Governance

Abstract [English]

The fast development of artificial intelligence (AI) is shifting the environment in which the visual arts organizations are organized and operate, as more and more of them implement the digital technologies in order to become more creative, efficient, and appealing to their audience. Nevertheless, even with the increased topicality of AI, its implementation in the arts industry is still sporadic and mostly limited to separate functional areas. This paper fills this gap by introducing the Intelligent Canvas framework, a three-dimensional conceptual framework integrating AI into four main pillars of an organization, namely human resource management, marketing, legal governance, and financial management. Based on the established theoretical lenses, such as the Resource-Based View, the Dynamic Capabilities Theory and the models of technology adoption, the paper builds a comprehensive picture of how AI can be used as an enabling and integrative process. The framework also focuses on the use of AI to improve talent management, customized marketing, the protection of intellectual property as well as in making financial decisions alongside the significance of cross-functional integration and ethical considerations. The paper adds to the literature by applying AI studies to the under-researched domain of visual arts organizations and providing a multi-dimensional solution to the digital revolution. The suggested model offers important implications to the researchers and practitioners who would like to use AI to achieve sustainable expansion, innovation and organizational results in the creative industry.

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