DIGITAL TRANSFORMATION OF PERFORMING ARTS MANAGEMENT: STRATEGIES, CHALLENGES, AND FUTURE DIRECTIONS
DOI:
https://doi.org/10.29121/shodhkosh.v7.i3s.2026.7316Keywords:
Data-Driven Management, Performing Arts Management, Digital Transformation, Data Analytics, Audience Engagement, Cultural Technology, Smart Arts ManagementAbstract [English]
Data-driven digital platform and management practices have caused a massive transformation to the performing art industry. The traditional systems of the performing arts management are typically manual coordinating based, minimal audience analytics and conventional means of promotion that may hinder the growth and involvement of the audience in the organization. New opportunities of efficiency and sustainability of work of performance art organizations emerged due to development of data analytics, cloud computing, artificial intelligence and digital platforms in the last several years. As a recommendation of the current paper, a Data-Driven Performing Arts Management model could be proposed that could also leverage digital transformation to enhance the decision-making of operations, audience involvement, and performance management. Some of the elements that are incorporated in the proposed system architecture include data collection, data storage, data processing, analytic engines, and visualization dash boards. The data on various sources, such as but not limited to ticketing information, social media, online streaming services companies, and the feedback system of the audience, is gathered and processed using advanced analytical software. The analytics layer uses machine learning and predictive modeling to identify the behavioral pattern of the audiences, project attendance and strategize actions of the performances and events. The visualization level further enables the managers and the stakeholders to analyze the analytics of the analytics in an interactive dashboard and reports. In addition, the theoretical framework is dedicated to the role of cloud-based infrastructures and online platforms in development of effective communication between artists, administrators and audiences. This is because digital transformation helps the performing arts institutions to extend further into the physical space to the online performances, virtual engagement, and participation of the global audience. Such technological combination can not only optimise the efficiency of the work, but also to make cultural conservation and the increase of the access to the performing art possible. The findings suggest that a data approach might bring a significant contribution to the decision-making, marketing and resource management in the performing arts organizations.
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Copyright (c) 2026 Vinitha M, Pushpa Nagini Sripada, Saraswati B, Baskaran Kuppusamy, Veda Vijaya T, Ankur Singh Bist
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