REIMAGINING HOSPITALITY THROUGH DIGITAL EXPERIENCE DESIGN: AI, SENSORY MEDIA, AND PERSONALIZED GUEST JOURNEYS

Authors

  • Dr. Deeksha Assistant professor, SGT University, Gurugram, Haryana, India
  • Shivansu Sachan Assistant Professor, School of Hospitality Tourism and Catering Technology, CSJM University, Kanpur, India https://orcid.org/0000-0002-9893-8018
  • Aishwarya Arya Assistant Professor, School of Hotel Management, CSJM University, Kanpur, India
  • Ankit Kumar Assistant Professor, School of Hotel Management, CSJM University, Kanpur, India
  • Vanshika Srivastava Assistant Professor, School of Hotel Management, CSJM University, Kanpur, India
  • Prashant Singh Assistant Professor, Department of Vocational Studies, School of Engineering and Amp, Technology, CSJM University, Kanpur, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7173

Keywords:

Digital Experience Design, Artificial Intelligence (Ai), Personalized Guest Experience, Sensory Media, Hospitality Innovation, Customer Journey Mapping, Smart Tourism, Immersive Technologies, Service Personalization, Guest Satisfaction

Abstract [English]

The hospitality industry is undergoing a profound transformation driven by rapid advancements in digital technologies and shifting guest expectations toward hyper-personalized, immersive, and experience-centric services. This research paper explores the concept of reimagining hospitality through digital experience design by integrating Artificial Intelligence (AI), sensory media, and personalized guest journey mapping. It examines how AI-enabled systems—such as predictive analytics, chatbots, and recommendation engines—facilitate real-time customization of services, enhancing operational efficiency and guest satisfaction. The study further highlights the role of sensory media, including augmented reality (AR), virtual reality (VR), and multisensory environments, in creating emotionally engaging and memorable experiences that extend beyond traditional service encounters. By adopting a guest-centric approach, the paper analyzes how digital touchpoints across the pre-arrival, stay, and post-departure phases contribute to seamless and meaningful interactions.

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Published

2026-04-28

How to Cite

Dr. Deeksha, Sachan, S., Arya, A., Kumar, A., Srivastava, V., & Singh, P. (2026). REIMAGINING HOSPITALITY THROUGH DIGITAL EXPERIENCE DESIGN: AI, SENSORY MEDIA, AND PERSONALIZED GUEST JOURNEYS. ShodhKosh: Journal of Visual and Performing Arts, 7(5s), 455–466. https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7173

Issue

Vol. 7 No. 5s (2026): SPECIAL ISSUE ON CREATIVE INTELLIGENCE AND DIGITAL FUTURES: VISUAL NARRATIVES, DESIGN, AND INSTITUTIONAL TRANSFORMATION (IN PRESS)

Section

Articles

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Copyright (c) 2026 Shivansu Sachan, Aishwarya Arya, Ankit Kumar, Vanshika Srivastava

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