FUTURE OF CREATIVITY: HUMAN COGNITION AND ARTIFICIAL IMAGINATION

Authors

  • Floradel Adoma Northeastern College, Philippines
  • Maylane Mateo Northeastern College, Philippines
  • Rolando Cabutaje Northeastern College, Philippines
  • Edward Viscarra Northeastern College, Philippines
  • Jennifer Cabanting Danao PhD, Northeastern College, Philippines
  • Dr. Arpita Singh MBA, MKSSS'S Smt. Hiraben Nanavati Institute of Management and Research for Women, India
  • Damodaran B. Associate Professor, Meenakshi College of Arts and Science, Meenakshi Academy of Higher Education and Research, Chennai, Tamil Nadu 600113, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i1s.2026.7122

Keywords:

Human Creativity, Artificial Imagination, Cognitive Science, Generative AI, Human–AI Co-Creativity

Abstract [English]

Abstract Creativity is considered to be one of the hallmarks of human cognition, and it is based on the complex processes in the neural and cultural as well as in the experience aspect. However, recent developments in the area of artificial intelligence have presented systems that can create images, music, text, and design products that contradict the classic separations between human creativity and machine production. The paper will discuss the future of creativity by looking at it through the prism of human cognition and artificial imagination and provide an integrative approach to creativity that places creative intelligence on a human machine spectrum, instead of it being a two-pole conceptualization. Based on classical creativity theories, such as Gestalt, psychoanalytic, and cognitive theories, the study describes the emergence of divergent and convergent thinking based on neural networks developed as a result of cultural influences, embodiment, and lived experience. The restrictions and biases of the data-based systems are specifically addressed and the essence of the differences in biological cognition and algorithmic creation is pointed out. The paper also examines human-AI co-creativity models, whereby creativity is created by collaborative processes, inter-retrospective processes, and collective agency between human will and machine production. In addition to technical issues, the study is operating within the ethical, philosophical, and social concerns of authorship, originality, ownership, and cultural influence of creative AI. Lastly, it also describes future directions, which are neuro-symbolic systems, affective and embodied AI, and personalized creative agents that respond to individual cognitive styles. The paper is a synthesis of insights on cognitive science, artificial intelligence, and creative practice, which is why it provides a conceptual framework to understand how creativity can be developed in a world of more intelligent machines.

References

Alalaq, A. S. (2025). Ai-Powered Search Engines. Shodhai: Journal of Artificial Intelligence, 2(1), 49–62. https://doi.org/10.29121/shodhai.v2.i1.2025.31 DOI: https://doi.org/10.29121/shodhai.v2.i1.2025.31

Beets, B., Newman, T. P., Howell, E. L., Bao, L., and Yang, S. (2023). Surveying Public Perceptions of Artificial Intelligence in Health Care in the United States: Systematic Review. Journal of Medical Internet Research, 25, e40337. https://doi.org/10.2196/40337 DOI: https://doi.org/10.2196/40337

Castro Nascimento, C. M., and Pimentel, A. S. (2023). Do Large Language Models Understand Chemistry? A Conversation with ChatGPT. Journal of Chemical Information and Modeling, 63, 1649-1655. https://doi.org/10.1021/acs.jcim.3c00285 DOI: https://doi.org/10.1021/acs.jcim.3c00285

Currie, G., Singh, C., Nelson, T., Nabasenja, C., Al‑Hayek, Y., and Spuur, K. (2023). ChatGPT in Medical Imaging Higher Education. Radiography, 29, 792-799. https://doi.org/10.1016/j.radi.2023.05.011 DOI: https://doi.org/10.1016/j.radi.2023.05.011

Grünebaum, A., Chervenak, J., Pollet, S. L., Katz, A., and Chervenak, F. A. (2023). The Exciting Potential for ChatGPT in Obstetrics and Gynecology. American Journal of Obstetrics & Gynecology, 228, 696-705. https://doi.org/10.1016/j.ajog.2023.03.009 DOI: https://doi.org/10.1016/j.ajog.2023.03.009

King, M. R., and ChatGPT. (2023). A Conversation on Artificial Intelligence, Chatbots, and Plagiarism in Higher Education. Cellular and Molecular Bioengineering, 16, 1-2. https://doi.org/10.1007/s12195-022-00754-8 DOI: https://doi.org/10.1007/s12195-022-00754-8

Makhortykh, M., Zucker, E. M., Simon, D. J., Bultmann, D., and Ulloa, R. (2023). Shall Androids Dream of Genocides? How Generative AI can Change the Future of Memorialization of Mass Atrocities. Discover Artificial Intelligence, 3, 28. https://doi.org/10.1007/s44163-023-00072-6 DOI: https://doi.org/10.1007/s44163-023-00072-6

Qi, X., Zhu, Z., and Wu, B. (2023). The Promise and Peril of ChatGPT in Geriatric Nursing Education: What we know and do not know. Aging and Health Research, 3, 100136. https://doi.org/10.1016/j.ahr.2023.100136 DOI: https://doi.org/10.1016/j.ahr.2023.100136

Rao, A. S., Pang, M., Kim, J., Kamineni, M., Lie, W., Prasad, A. K., Landman, A., Dryer, K., and Succi, M. D. (2023). Assessing the Utility of ChatGPT Throughout the Entire Clinical Workflow. medRxiv. https://doi.org/10.1101/2023 DOI: https://doi.org/10.1101/2023.02.21.23285886

Rudolph, J., Tan, S., and Tan, S. (2023). ChatGPT: Bullshit Spewer or the end of Traditional Assessments in Higher Education? Journal of Applied Learning & Teaching, 6, 242-263. https://doi.org/10.37074/jalt.2023.6.1.9 DOI: https://doi.org/10.37074/jalt.2023.6.1.9

Spennemann, D. H. R. (2023). Exhibiting the Heritage of COVID‑19-A Conversation with ChatGPT. Heritage, 6, 5732-5749. https://doi.org/10.3390/heritage6080302 DOI: https://doi.org/10.3390/heritage6080302

Spennemann, D. H. R., Biles, J., Brown, L., Ireland, M. F., Longmore, L., Singh, C. J., Wallis, A., and Ward, C. (2023). ChatGPT giving Advice on how to Cheat in University Assignments: How Workable are its Suggestions? Research Square. https://doi.org/10.21203/rs.3.rs-XXXXXX DOI: https://doi.org/10.21203/rs.3.rs-3365084/v1

Spennemann, R., and Orthia, L. (2023). Creating a Market for Technology Through Film: Diegetic Prototypes in the Iron Man Trilogy. Arbeiten aus Anglistik und Amerikanistik, 47, 225-242. https://doi.org/10.24053/AAA-2022-0013 DOI: https://doi.org/10.24053/AAA-2022-0013

Subaveerapandiyan, A., Sunanthini, C., and Amees, M. (2023). A Study on the Knowledge and Perception of Artificial Intelligence. IFLA Journal, 49, 503-513. https://doi.org/10.1177/03400352231180230 DOI: https://doi.org/10.1177/03400352231180230

Surameery, N. M. S., and Shakor, M. Y. (2023). Use ChatGPT to Solve Programming Bugs. International Journal of Information Technology and Computer Engineering, 3, 17-22. https://doi.org/10.55529/ijitc.31.17.22 DOI: https://doi.org/10.55529/ijitc.31.17.22

Trichopoulos, G., Konstantakis, M., Alexandridis, G., and Caridakis, G. (2023). Large Language Models as Recommendation Systems in Museums. Electronics, 12, 3829. https://doi.org/10.3390/electronics12183829 DOI: https://doi.org/10.3390/electronics12183829

Trichopoulos, G., Konstantakis, M., Caridakis, G., Katifori, A., and Koukouli, M. (2023). Crafting a Museum Guide Using GPT‑4. Big Data and Cognitive Computing, 7, 148. https://doi.org/10.3390/bdcc7030148 DOI: https://doi.org/10.3390/bdcc7030148

Downloads

Published

2026-02-17

How to Cite

Adoma, F., Mateo, M., Cabutaje, R., Viscarra, E., Danao, J. C., Singh, A., & Damodaran B. (2026). FUTURE OF CREATIVITY: HUMAN COGNITION AND ARTIFICIAL IMAGINATION. ShodhKosh: Journal of Visual and Performing Arts, 7(1s), 254–263. https://doi.org/10.29121/shodhkosh.v7.i1s.2026.7122