PERFORMING IDENTITY THROUGH CREATIVE INDUSTRIES: AUDIO VISUAL MEDIA, DESIGN, FINE ARTS, HANDICRAFTS, MUSIC, AND INDIA’S CULTURAL DIPLOMACY IN THE INTERNATIONAL ARENA

Ramesh Chandra; Jayant Chandel; Vikash Yadav; V. Ramadevi; Balkrishna K Patil; Vijay Suresh Karwande

doi:10.29121/shodhkosh.v7.i3s.2026.7007

Authors

Dr. Ramesh Chandra Assistant Professor, Department of Political Science, Galgotias University, UP, India
Dr. Jayant Chandel Assistant Professor, Department of Political Science, Galgotias University, Uttar Pradesh, India
Dr. Vikash Yadav Assistant Professor, Department of Political Science, Galgotias University, Uttar Pradesh, India
V. Ramadevi Faculty of the Applied Art Department, Dr. YSR Architecture and Fine Arts University YSR Kadapa, Andhra Pradesh, India
Dr. Balkrishna K Patil Assistant Professor, Department of Computer Science and Engineering, SITRC (Sandip Foundation), Nashik, Maharashtra, India
Dr. Vijay Suresh Karwande Assistant Professor, Department of Computer Engineering, Sandip Institute of Technology and Research Centre, Nashik, Maharashtra, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i3s.2026.7007

Keywords:

Cultural Diplomacy, Soft Power, Audio Visual Media, Fashion and Design, Fine Arts and Handicrafts, Music and Performing Arts, Performing Identity, International Relations

Abstract [English]

India performs and negotiates its cultural identity through a wide spectrum of creative industries, including audio visual techniques and media production, fashion, interior and industrial design, fine arts, handicrafts, and music and performing arts. It argues that these diverse cultural forms function as instruments of soft power, enabling India to project narratives of heritage, innovation, and modernity in the international arena. By analyzing state sponsored initiatives, global festivals, exhibitions, and transnational collaborations, the study highlights how India leverages creative expression to foster dialogue, enhance visibility, and strengthen its global standing. Situating these practices within the broader discourse of international relations, the paper demonstrates that cultural diplomacy is not merely symbolic but a strategic dimension of foreign policy. Ultimately, the research underscores the dynamic role of creative industries in shaping India’s identity as a cultural actor on the world stage.

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