HUMAN VALUES IN THE DIGITAL AGE: VISUAL CULTURE, ALGORITHMS, AND SHIFTING MORAL NARRATIVES
DOI:
https://doi.org/10.29121/shodhkosh.v6.i5s.2025.6963Keywords:
Big Data, Algorithms, Human Values, Public Discourse, MoralityAbstract [English]
The contemporary visual culture depends on the digital technologies more as the arenas of their application as human values become more expressive, interpreted, and negotiated in the digital world. The paper shall discuss how the algorithms systems are forming a moral narrative, by means of curation, amplification, and transformation of visual images on these online platforms. The problem, which is addressed, is the augmented uncertainty concerning the algorithmic place in ethical perception, the dialog in the society and the development of values. It seeks to examine (critically) how the visual representation, data-driven algorithms and the transforming moral structures are interacting in the digital age. Methodology The method involves a synthesis of visual culture with computationalism of the knowledge and knowledge of algorithms processes of curation, circulation of images, and dynamics of interaction with the audience in the social media ecologies. Qualitative semiotic analysis is combined with quantitative indicators intended to demonstrate the character of moral encoding and redistribution of meaning (measures of visibility, polarization of engagement and repetition of narratives). The findings have revealed that the filtering algorithm gives preference to emotionally evoking pictures and advances mainstream designs of worth over nuanced ethical understandings.
References
Attaran, M., and Celik, B. G. (2023). Digital Twin: Benefits, use Cases, Challenges, and Opportunities. Decision Analytics Journal, 6, 100165. https://doi.org/10.1016/j.dajour.2023.100165 DOI: https://doi.org/10.1016/j.dajour.2023.100165
Barth, M. E., Li, K., and McClure, C. G. (2022). Evolution in Value Relevance of Accounting Information. The Accounting Review, 98, 1–28. https://doi.org/10.2308/TAR-2019-0521 DOI: https://doi.org/10.2308/TAR-2019-0521
Cijan, A., Jenič, A., Lamovsek, A., and Stemberger, J. (2019). How Digitalization Changes the Workplace. Dynamic Relationships Management Journal, 8, 3–21. https://doi.org/10.17708/DRMJ.2019.v08n01a01 DOI: https://doi.org/10.17708/DRMJ.2019.v08n01a01
Ebirim, G. U., Unigwe, I. F., Oshioste, E. E., Ndubuisi, N. L., Odonkor, B., and Asuzu, O. F. (2024). Innovations in Accounting and Auditing: A Comprehensive Review of Current Trends and Their Impact on U.S. Businesses. International Journal of Scientific Research, 11, 965–974. https://doi.org/10.30574/ijsra.2024.11.1.0134 DOI: https://doi.org/10.30574/ijsra.2024.11.1.0134
Farhan, K. A., and Kawther, B. I. (2023). Accounting Audit Profession in Digital Transformation Environment Between Theoretical Framework and Practical Reality. World Economic and Finance Bulletin, 22, 120–123.
Guşe, G. R., and Mangiuc, M. D. (2022). Digital Transformation in Romanian Accounting Practice and Education: Impact and Perspectives. Amfiteatru Economic, 24, 252–267. https://doi.org/10.24818/EA/2022/59/252 DOI: https://doi.org/10.24818/EA/2022/59/252
Imene, F., and Imhanzenobe, J. (2020). Information Technology and the Accountant Today: What has Really Changed? Journal of Accounting and Taxation, 12, 48–60. https://doi.org/10.5897/JAT2019.0358 DOI: https://doi.org/10.5897/JAT2019.0358
Jackson, D., Michelson, G., and Munir, R. (2023). Developing Accountants for the Future: New Technology, skills, and the Role of Stakeholders. Accounting Education, 32, 150–177. https://doi.org/10.1080/09639284.2022.2057195 DOI: https://doi.org/10.1080/09639284.2022.2057195
Kraus, S., Ferraris, A., and Bertello, A. (2023). The Future of work: How Innovation and Digitalization Re-Shape the Workplace. Journal of Innovation and Knowledge, 8, 100438. https://doi.org/10.1016/j.jik.2023.100438 DOI: https://doi.org/10.1016/j.jik.2023.100438
Madan, B. S., Zade, N. J., Lanke, N. P., Pathan, S. S., Ajani, S. N., and Khobragade, P. (2024). Self-Supervised Transformer Networks: Unlocking New Possibilities for Label-Free Data. Panamerican Mathematical Journal, 34(4), 194–210. https://doi.org/10.52783/pmj.v34.i4.1878 DOI: https://doi.org/10.52783/pmj.v34.i4.1878
Manta, A. G., Bădîrcea, R. M., Doran, N. M., Badareu, G., Gherțescu, C., and Popescu, J. (2024). Industry 4.0 Transformation: Analysing the Impact of Artificial Intelligence on the Banking Sector Through Bibliometric Trends. Electronics, 13, 1693. https://doi.org/10.3390/electronics13091693 DOI: https://doi.org/10.3390/electronics13091693
Papadimitriou, I., Gialampoukidis, I., Vrochidis, S., and Kompatsiaris, I. (2024). AI Methods in Materials Design, Discovery and Manufacturing: A Review. Computational Materials Science, 235, 112793. https://doi.org/10.1016/j.commatsci.2024.112793 DOI: https://doi.org/10.1016/j.commatsci.2024.112793
Seethamraju, R., and Hecimovic, A. (2022). Adoption of Artificial Intelligence in Auditing: An Exploratory Study. Australian Journal of Management, 48, 780–800. https://doi.org/10.1177/03128962221108440 DOI: https://doi.org/10.1177/03128962221108440
Spilnyk, I., Brukhanskyi, R., Struk, N., Kolesnikova, O., and Sokolenko, L. (2022). Digital Accounting: Innovative Technologies Cause a New Paradigm. Independent Journal of Management and Production, 13, 215–224. https://doi.org/10.14807/ijmp.v13i3.1991 DOI: https://doi.org/10.14807/ijmp.v13i3.1991
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dr. Gulam Ali Rahmani, Deepti Ganesh Korwar, Aparna Sharma, Dr. Sharyu Ikhar, Dr. Arvind Kumar, Rajendra V. Patil
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
