CULTURAL IDENTITY MANAGEMENT THROUGH DIGITAL ART TOOLS

Authors

  • Dr. Biswaranjan Swain Associate Professor, Department of Centre for Internet of Things, Siksha 'O' Anusandhan (Deemed to be University), Bhubaneswar, Odisha, India
  • Sourav Panda Assistant Professor, Department of Film , Parul Institute of Design, Parul University, Vadodara, Gujarat, India
  • Sanjay Bhatnagar Centre of Research Impact and Outcome, Chitkara University, Rajpura- 140417, Punjab, India
  • Anitha Josephine Assistant Professor, Department of Information Science and Engineering, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India
  • Shilpi Sarna Greater Noida, Uttar Pradesh 201306, India
  • Varun Kumar Sharma Associate Professor, School of Sciences, Noida International, University, 203201, India
  • Vijaykumar Bhanuse Department of Instrumentation and Control Engineering Vishwakarma Institute of Technology, Pune, Maharashtra, 411037, India

DOI:

https://doi.org/10.29121/shodhkosh.v6.i4s.2025.6868

Keywords:

Cultural Identity Management, Digital Art Tools, AI-Driven Creativity, Digital Heritage, Self-Representation

Abstract [English]

The quick development of digital artistic means has changed the way people and societies build, communicate and maintain cultural identity in networked space. With the rise of digital humanities and cultural informatics, artistic practices are becoming more and more involved with virtual spaces, in which identity is a hybrid, fluid, and collaboratively constructed space. The proposed study explores how digital illustration, 3D modeling, immersive media, and AI-assisted creative systems are changing to allow culturally-informed self-representation. The study gathers information based on digital artists, cultural communities, and online creative platform through a mixed-method approach that merges qualitative knowledge and analysis of digital artifacts. The theoretical background unites the theory of identity construction, digital heritage and transcultural hybridity models to explore the process of digital art tools mediating cultural narratives. The results show that digital technologies enable artists to bargain identity between the conventional and modern experience, providing the opportunity to reinterpret the heritage motifs, rethink the folklore, and reinforce the diasporic connections. The examples of community-based programs like collaborative archives, open-source cultural libraries, and participatory storytelling show that digital platforms help to keep the cultural memory in a dynamic form.

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Published

2025-12-25

How to Cite

Swain, B., Panda, S., Bhatnagar, S., Anitha Josephine, Sarna, S., Sharma, V. K., & Bhanuse, V. (2025). CULTURAL IDENTITY MANAGEMENT THROUGH DIGITAL ART TOOLS. ShodhKosh: Journal of Visual and Performing Arts, 6(4s), 32–42. https://doi.org/10.29121/shodhkosh.v6.i4s.2025.6868