A STUDY OF FINTECH FOR DIGITAL INDIA

Abstract [English]

Researching this issue in terms of age population structure, attitude to the use of financial technology services, this article analyzes the difference between adoption and attitude to the use of fintech services among the customers themselves in India. In order to overcome the conception of the perceived credibility of one electronic finances and patterns of electronic finances usage and utilization, a number of 103 worked questionnaires and a set of standard questionnaire (was used to argue in favor of the paper). Data were analyzed statistically (pearson correlation, ANOVA and chi-square test). The online transfer of money is the most popular of the services. According to the results, the most active users are younger users (18-25 years old): they are more aware of money transfer. They have found that frequency of use and the perceived security are closely related; this just makes sense, since you need to trust knowledge more to feel safe. These hindrances to implementation of the Fintech were pooled together as the general hurdles to the implementation of this simple product in the survey and were correlated with the problem of information privacy and the absence of messages targeting people, who are not part of urban youth communities. It ends with a few suggestions on platform design (similar to user-centric design) and policies frameworks that represent all user groups. The article also adds to the existing body of knowledge on Indian financial services sector and Indian digital revolution by listing some of the gaps in the available literature on fintech in terms of its data-driven aspects.