STUDY OF SUSTAINABLE ODOP HANDLOOM AND HANDICRAFTS PRODUCTS IN VARANASI
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2CDSDAD.2023.594Keywords:
Handloom, Handicrafts, VaranasiAbstract [English]
One of the few decades-old civilizations that are still in existence where craftsmen and weavers have vital roles in India in creating exquisite unique arts, crafts, and products that are indigenous to its artisans and karigars. The innovative charm, application, demand, philosophy, relevance, and character of this industry are what make it extraordinary.
One District One Product (ODOP), the state government's vision, is regarded as a groundbreaking attempt towards acknowledging the genuine potential of a district based on the strengths of a district and national priorities. indigenous knowledge of its crafts person, rural entrepreneurship, employability for their livelihood, and showcasing each district on a global platform to fuel economic growth and preserve their sustainable textiles and crafts forms. This initiative would also help in preserving and developing local crafts and skills in terms of artistic packaging and branding. The production of exclusive gifts and souvenirs would get a direct connection with boosting tourism.
We have attempted to highlight the SWOT (strengths, weaknesses, opportunities, and threats) that rural craftsmen must contend with in this essay. Researchers, organizations, and the government sector may utilize this SWOT to help this region grow to support and promote weavers and other craftspeople. The insight of this paper focuses on the commercial and ecological tools equipment and other resources used by the aboriginal artisans. The ambition of this paper aims to provide an understanding of the potential handloom and crafts commercial sectors in Varanasi, Uttar Pradesh, where an increasing number of ODOP producers and craftsmen have affiliated themselves with e-commerce platforms and benefit from it as they can sell their products directly to the consumers thus eliminating the role of middlemen. This paper will help the preservation of craft people’s resources and its move towards sustainability and revival through modernization and publicity. The sector holds great potential and can generate numerous jobs for weavers and artisans.
Downloads
References
Chattopadhyay, K. (1980). India’s Craft Tradition, New Delhi: Publications Division, Ministry of Information and Broadcasting Government of India.
Chauhan, S. (2019, December 28). IIM Indore to Prepare ODOP Action Plan for Four UP Districts. Hindustan Times.
Frost, P. (2000). Miller’s Collecting Textiles, Mitchell Beazley, Publications.
Gillow, J., & Barnard, N., (1993). Traditional Indian Textiles, Thames and Hudson.
HT Correspondent. (2021, October 14). British Council to Promote UP’s ODOP Articles. Hindustan Times.
Ministry of Textiles (2019). Government of India Fourth All India Handloom Census 2019-20.
Ministry of Textiles. (2019, December 3). Handloom Weavers. (ANNEXURE -1).
One District One Product: UP’S Masterstroke. (2023, February 14). Times of India, New Delhi.
Press Information Bureau, Government of India, (2023, March 24). ODOP Aims at Balanced Regional Development Across the Country.
Press Information Bureau, Government of India, Ministry of Commerce & Industry. (2022, December 7). One District One Product (ODOP) Initiative Operationally Merged with the ‘Districts as Export Hub (DEH)’ Initiative.
UP Becomes First State to Integrate ODOP Mart with ONDC Platform (2022, July 1). ETGovernment.
Widiyanti, A. (2018). A Comparative Study: One Village One Product (Ovop) As an Engine of Local Economic Development in Japan and Indonesia. Journal Litbang Sukowati, 1(2), 80-94. DOI: https://doi.org/10.32630/sukowati.v1i2.25
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Seema Nagrath, Sonia Grover
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.