A COMPARATIVE STUDY OF CONSUMER SATISFACTION WITH REFERENCE TO MOBILE BANKING OF SELECTED URBAN AND RURAL AREAS OF GUJARAT

Manali Jain; Rita Sharma

doi:10.29121/shodhkosh.v5.i4.2024.5649

A COMPARATIVE STUDY OF CONSUMER SATISFACTION WITH REFERENCE TO MOBILE BANKING OF SELECTED URBAN AND RURAL AREAS OF GUJARAT

Authors

Manali Jain Ph.D. Scholar, Silver Oak University, Ahmedabad, Gujarat
Dr. Rita Sharma Dean of Silver Oak Law College, Silver Oak University, Ahmedabad, Gujarat

DOI:

https://doi.org/10.29121/shodhkosh.v5.i4.2024.5649

Keywords:

Mobile Banking, Customer Satisfaction, Gujarat

Abstract [English]

This study aims to compare the level of consumer satisfaction with mobile banking services in selected urban and rural areas of Gujarat, India. It hopes to shed light on the current state of mobile banking in Gujarat and identify areas for improvement. The result of this study will provide valuable insights for banks and financial institutions, as well as policymakers, to better understand the needs of their consumer and strive to enhance their mobile banking service. It may reveal disparities in the level of satisfaction between urban and rural areas, which could prompt further action to address the gap and improve financial inclusion.

References

Shukla, S., & Mishra, A. N. (2013). Factors Influencing the Adoption of Mobile Banking: A Study in India. International Journal of Bank Marketing, 31(4), 277-306.

Dhamija, P., & Kaur, M. (2012). Mobile Banking Services in Rural Areas: Adoption, Barriers, and Strategies. International Journal of Computer Applications, 60(13), 18-25.

Rahman, M. S., & Bhuiyan, M. Z. A. (2012). Consumer Attitudes Towards Mobile Banking in Developing Countries: An Empirical Assessment. International Journal of Business and Management, 7(12), 123-133.

Chandak, P., & Bhaskar, M. (2013). An Empirical Study of Customer Satisfaction in Mobile Banking Services in India. International Journal of Business and Management, 8(20), 1-11.

Dwivedi, Y. K., et al. (2013). Mobile Banking Adoption in India: A Structural Equation Model. International Journal of Business and Management, 8(21), 1-13.

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Published

2024-04-30

How to Cite

Jain, M., & Sharma, R. (2024). A COMPARATIVE STUDY OF CONSUMER SATISFACTION WITH REFERENCE TO MOBILE BANKING OF SELECTED URBAN AND RURAL AREAS OF GUJARAT. ShodhKosh: Journal of Visual and Performing Arts, 5(4), 1912–1917. https://doi.org/10.29121/shodhkosh.v5.i4.2024.5649

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Issue

Vol. 5 No. 4 (2024): Volume 5 Issue 4 April - 2024

Section

Articles

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