A PILOT ANALYSIS ON THE IMPACT OF DIGITALIZATION IN PRINTING TECHNOLOGY ON EMPLOYABLE OPPORTUNITIES IN PUNE

Sagar. K. Bandgar; Meeta M. Meshram

doi:10.29121/shodhkosh.v5.i2.2024.5427

Authors

Sagar. K. Bandgar Neville Wadia Institute of Management Studies & Research Pune 1
Dr. Meeta M. Meshram NBN Sinhgad School of Management Studies, Pune, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i2.2024.5427

Keywords:

Digitalization, Printing Technology, Pilot Study, Cronbach’s Alpha, Internal Consistency, Printing Industry, Digital Transformation, Likert Scale, Pune, Reliability Analysis

Abstract [English]

The printing industry, traditionally rooted in mechanical processes, is experiencing a transformative wave driven by digital technologies. This study presents a pilot analysis aimed at evaluating the perceptions of industry professionals regarding the impact of digitalization on operations, skills, and organizational practices within printing companies in Pune, India. The research is grounded in empirical data gathered from a structured questionnaire comprising 40 Likert-scale items designed to capture sentiments on digital integration, employee readiness, technical infrastructure, and organizational adaptation.
The pilot sample consisted of 49 valid responses from stakeholders across small, medium, and large-scale printing companies. Data were analyzed using Cronbach’s Alpha to test internal consistency and reliability of the instrument. The result, α = 0.966, indicates excellent reliability and validates the robustness of the questionnaire for broader application. Descriptive statistical analysis further revealed strong consensus among respondents on key factors such as the necessity for digital upskilling, increased efficiency due to digital tools, and changing customer expectations. Graphical representations, including histograms and frequency charts, highlight the distribution of responses and support the reliability findings.
This study contributes significantly by offering a validated measurement instrument tailored to the printing sector's digital evolution. The findings also offer insights for policymakers, educational institutions, and industry leaders aiming to support digital transformation through informed decision-making and strategic interventions.
The pilot study sets the stage for a full-scale research project that will examine inter-variable relationships, conduct inferential analysis, and identify sectoral challenges. The implications of this digital shift extend beyond technology adoption—they reshape roles, training systems, and competitiveness in the global print industry.

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