A STUDY ON THE ROLE OF MEDIA IN POLITICAL COMMUNICATION IN TAMIL NADU

M. Anbuselvan; N. Muthuraju

doi:10.29121/shodhkosh.v2.i2.2021.5266

Authors

M. Anbuselvan Research Scholar, Department of Political Science, School of Social Sciences, Madurai Kamaraj University, Madurai-625021, Tamil Nadu, India.
Dr. N. Muthuraju Assistant Professor, Department of Political Science, School of Social Sciences, Madurai Kamaraj University, Madurai-625021, Tamil Nadu, India.

DOI:

https://doi.org/10.29121/shodhkosh.v2.i2.2021.5266

Keywords:

Mass Media, Political Communication, Fourth Estate, Democracy, Technology

Abstract [English]

This paper attempts to analyse the role of media in political communication. Political communication deals actively with the confluence of political actions and the media. This connection between the two components is profoundly significant because of the reliance of politicians to build up their standing with the general population through mass communications. The significance of the Mass-media as political communicators get from the way that they have some expertise in the elements of both communications, and mass communication. As mass-communicators, they embrace reconnaissance of both intra-cultural and extra-cultural climate, gather data on assortments of issues, and send all these data effectively, rapidly, and that as well, effortlessly to the individuals on the loose. The role of mass communications in political communication is extremely huge in the period of globalization. The mechanical headway and Universalization of governmental issues have underscored the significance of media in political communication.

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