MARKETING INTELLIGENCE ROLE FOR DECISION MAKING IN INDIAN TOURISM
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.4793Keywords:
Marketing Intelligence, Tourism, Decision Making, Social MediaAbstract [English]
Marketing Intelligence plays a vital role in the tourism industry by helping businesses understand consumer behavior, segment markets, analyze competitors, predict trends and optimize marketing efforts. This paper investigates the role of marketing intelligence from different perspectives and examines its benefits and challenges for the tourism sector. The conceptual framework explored marketing intelligence's role in the Indian tourism sector.
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