USE OF AUGMENTED REALITY TO FOSTER REALISTIC INTERACTIONS IN THE BANKING SECTOR

Parveen  Kumar; Deepika Kohli

doi:10.29121/shodhkosh.v5.i1.2024.4611

Authors

Parveen Kumar
Ms. Deepika Kohli

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.4611

Keywords:

Augmented Reality (Ar), Realistic Ar Experience, Metaverse, Financial Services, Innovation

Abstract [English]

The banking industry is undergoing rapid transformation, much of which has been driven by customer-facing technologies. This commentary provides an in-depth analysis of the adoption of AR is affecting the financial sector, focusing on its main influence on realistic client interactions. As a result, an AR-based approach could offer a solution to enhance the customer experience. AR technology has reached a level of maturity where the banking sector can effectively leverage it to deliver services, particularly by providing a more realistic and immersive experience for customers. Ultimately, we conclude that integrating AR into banking services promises to create a more dynamic and engaging experience, effectively bridging the gap between the physical and digital worlds.

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