ROLE OF SOCIAL MEDIA IN PROMOTING LESS POPULAR SPORTS
DOI:
https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.460Keywords:
Social Media, Newspaper, Less Popular SportsAbstract [English]
This study investigates the use of social media in promoting less popular sports. Many sports organizations have used social media in recent years to boost their visibility and attract new fans. However, it is unclear how effective social media is in promoting less popular sports. This study aims to identify the strategies of using social media to promote less popular sports and the factors that contribute to the success of social media campaigns. This study will use mixed methods, including surveys and interviews with athletes and journalists. The findings of this study will have implications for sports organizations and marketers looking to promote less popular sports through social media.
Downloads
References
Al-Quran, M. W. (n.d.). Traditional Media Versus Social Media : Challenges and ... - Researchgate. Retrieved from 2023, April 18.
Assad, A. (2022, October 10). The Role of Social Media in Developing Interests in Sports Among Arab Women. Arab Media & Society. Retrieved from 2023, April 18.
Bhattacharya, S. (2016). Evolution of Sports Journalism in India (With Reference to Sports Web Portals). Bhu-In.
Filo, K., Lock, D., & Karg, A. (2015). Sport and Social Media Research : A Review. Sport Management Review, 18(2), 166–181. https://doi.org/10.1016/j.smr.2014.11.001. DOI: https://doi.org/10.1016/j.smr.2014.11.001
Harris, J., & Clayton, B. (2002). Femininity, Masculinity, Physicality and the English Tabloid Press. International Review for the Sociology of Sport, 37(3-4), 397–413. https://doi.org/10.1177/1012690202037004024. DOI: https://doi.org/10.1177/1012690202037004024
Howeidi, M., & Nadau, Y. (n.d.). The Influence of Social Media Brand Pages on Football Fans : An Investigation of the Effect of Different Social Media Tools on Fans in Football. CBS Research Portal. Retrieved from 2023, April 20.
Hull, K., & Abeza, G. (2021). Introduction to Social Media in Sport. Social Media in Sport, 1–28. https://doi.org/10.1142/9789811237669_0001. DOI: https://doi.org/10.1142/9789811237669_0001
Ma, C. (2018, November 27). The Impact of Social Media in Sports. The Sport Digest. Retrieved from 2023, April 18.
Nwabuwe, S., Ugbome, M., & Akarah, E. (2023). Mass Media Coverage of Sports Events Impact and Sports Development in Delta State. ResearchGate.
Social Media in Sports : Driving Fan Engagement. (2022, February 10). [Web log]. Retrieved from 2023, April 18.
Swarm, J. (1966, January 1). The Impact of Social Media on the Sports Industry. PRLab StudentStaffed Public Relations Agency The Impact of Social Media on the Sports Industry Comments. Retrieved from 2023, April 18.
Tapp, A., & Clowes, J. (2002). From “Carefree Casuals” to “Professional Wanderers.” European Journal of Marketing, 36(11/12), 1248–1269. https://doi.org/10.1108/03090560210445164. DOI: https://doi.org/10.1108/03090560210445164
The Impact of Social and Digital Media on Sport. Nest. (2021, March 18). Retrieved from 2023, April 20.
Tripathi, A. (n.d.). Much More than a Game : How Social Media is Changing the Sports Experience - Forbes India Blogs. Forbes India. Retrieved from 2023, April 20.
Yousuf, M. S., & Ganjera, A. N. (2020). The Effects of Social Media Marketing on Sports by Using Sports Videos on Facebook and Instagram to Attract the Peoples to Watch More Sports. International Journal on Integrated Education, 3(6), 61–67. https://doi.org/10.31149/ijie.v3i6.414. DOI: https://doi.org/10.31149/ijie.v3i6.414
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Anjali Anand, Dr. Karthika C
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.