UNDERSTANDING THE DIGITAL NARRATIVE OF HEALTH COMMUNICATION
DOI:
https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.434Keywords:
Health Communication, Digital Media, Participatory Communication, Business Entrepreneurship, Networking, Health CrisesAbstract [English]
The digital media has come a long way in promoting participatory communication. From not limiting itself to social interactions alone, the digital medium has become a medium of raising social awareness, promoting entrepreneurship, and creating a steady web on public domain. This has resulted into a forum of self-reliance on knowledge accessibility.
This forum has become a steady source of information even in the face of extreme crises. Understanding the need for reliable communication on health in the last pandemic in terms of health, the digital media took an innovative stance through app-based interaction and led to steady discussion on the prevention, improvement, and remedial approaches of the health crises. Health communication makes was for effective public health objectives that could be both promotion as well as assistance towards individual and collective change thereby minimizing health disparities. Digital media here plays a crucial role.
The research here will be undertaken to understand the applicability of apps through interviews with health experts and case studies of health apps that are in function. This will be enhanced and elaborated with the aid of different communication models applicable in case of digital media and health communication that can address different health crises.
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