THE EFFECTS OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING

Abstract [English]

Artificial intelligence (AI) has emerged as a key way to improve digital marketing. AI can help marketers build better products, deliver faster and more relevant advertising to customers, and better understand their audience's data patterns. Brands are using AI in marketing to craft more personalized customer experiences across all channels, from email campaigns to social media posts. It can help marketers better understand how their audience interacts with their brand and what types of messaging will resonate most effectively. At the same time, brands struggle to find a balance between using AI and remaining transparent with customers. As more companies invest in AI-powered products, customers will expect more transparency around how these technologies work—and what they mean for privacy. AI can be used in various ways, from improving website navigation to using computer vision to create more targeted ads.AI is integrated into many digital marketing tools marketers use daily. It can help them with things like social media management, graphic design, content creation, and keyword research. It can also help them with things like customer service and lead generation by automating repetitive tasks.AI might be able to answer simple questions about company products or services without any human intervention.AI has potential to make marketers' lives easier in the future by automating many of their current tasks and providing insights about consumers. In this study, content analysis and interview methods were used to analyze various AI tools used in digital marketing and how they can improve the projects of digital marketers.